MarTech and Loyalty Marketing Specialist
About The Position
London Drugs is one of Canada’s most trusted retail brands, known for innovation, customer care, and community involvement. We’re looking for a strategic and creative MarTech and Loyalty Specialist to elevate our digital customer experience and loyalty program, LDExtras. If you're passionate about CRM, UX/UI, and digital marketing, this is your opportunity to make a meaningful impact. As a MarTech and Loyalty Specialist, you’ll support the development and optimization of our digital platforms—including website, app, and owned technologies—to deliver seamless, customer-led experiences. You’ll play a key role in enhancing loyalty program communications, managing CRM journeys, and integrating marketing technologies across our ecosystem.
Requirements
- 3+ years of experience in web production, digital marketing, or graphic design
- Post-secondary education in Marketing, Graphic Arts, or related field
- Strong communication and stakeholder engagement skills
- Proficiency in HTML, CSS, and Adobe Creative Suite (or similar)
- Experience with CRM platforms and customer journey execution
- Familiarity with CASL and SEO best practices
Nice To Haves
- Knowledge of Microsoft D365 Marketing (Customer Insights) preferred
- GDPR is an asset
- Portfolio showcasing past work or design materials
Responsibilities
- Develop and implement content and templates across ecommerce, loyalty, pharmacy, and app platforms
- Apply UX/UI best practices to improve customer journeys and digital engagement
- Conduct quality assurance tests and end-user reviews for website releases
- Execute loyalty program communications via email, SMS, and app push notifications
- Manage CRM-driven campaigns and customer journeys using platforms like Microsoft D365
- Schedule, proof, and deploy digital assets across owned platforms
- Maintain documentation for wireframes, brand standards, and layouts
- Collaborate on tech stack integrations (owned and third-party)
- Advance email automation, triggers, and segmentation strategies
- Ensure secure migration and handling of personally identifiable information (PII)
- Stay current with web technologies including HTML5, XML, JSON, CSS, and JavaScript
Benefits
- Comprehensive medical, dental, vision, and prescription coverage
- Employee discount and recognition programs
- Company-matched RRSPs
- Ongoing training and education opportunities
- Free confidential counseling through our Employee Family Assistance Program
- Opportunities to give back through community involvement
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
