MarTech and Loyalty Specialist - Internal

London Drugs INTERNAL•Richmond, BC

7d•Onsite

About The Position

As a MarTech and Loyalty Specialist, you’ll support the development and optimization of our digital platforms—including website, app, and owned technologies—to deliver seamless, customer-led experiences. You’ll play a key role in enhancing loyalty program communications, managing CRM journeys, and integrating marketing technologies across our ecosystem. As with all positions, this person embodies the core essence of the London Drugs Brand Framework by always going above and beyond the expected.

Requirements

3+ years of experience in web production, digital marketing, or graphic design
Post-secondary education in Marketing, Graphic Arts, or related field
Strong communication and stakeholder engagement skills
Proficiency in HTML, CSS, and Adobe Creative Suite (or similar)
Experience with CRM platforms and customer journey execution
Familiarity with CASL and SEO best practices
Portfolio showcasing past work or design materials
Well organized, self-motivated, individual who has a positive attitude, a desire to support Company initiatives, and a commitment to achieving Company objectives

Nice To Haves

Knowledge of Microsoft D365 Marketing (Customer Insights) preferred
GDPR is an asset

Responsibilities

Develop and implement content and templates across ecommerce, loyalty, pharmacy, and app platforms
Apply UX/UI best practices to improve customer journeys and digital engagement
Conduct quality assurance tests and end-user reviews for website releases
Execute loyalty program communications via email, SMS, and app push notifications
Manage CRM-driven campaigns and customer journeys using platforms like Microsoft D365
Schedule, proof, and deploy digital assets across owned platforms
Maintain documentation for wireframes, brand standards, and layouts
Collaborate on tech stack integrations (owned and third-party)
Advance email automation, triggers, and segmentation strategies
Ensure secure migration and handling of personally identifiable information (PII)
Stay current with web technologies including HTML5, XML, JSON, CSS, and JavaScript