AV-SI Channel Manager - North America

Jabra

About The Position

Jabra is seeking a strategic, execution-oriented AV/SI Channel Manager to lead relationships with key Audio Visual and System Integrator partners across North America, including AVI-SPL, FORTE, Diversified, and other national and regional integration partners. The role develops and executes go-to-market strategies to grow revenue, increase partner engagement, expand pipeline creation, and strengthen Jabra’s position in the AV/UC ecosystem. The manager works cross-functionally with sales, marketing, alliances, distribution, and partner leadership teams to accelerate growth across audio and video collaboration solutions. The role calls for knowledge of the AV integration landscape, strong executive relationship skills, and the ability to produce measurable business outcomes through strategic account planning, enablement, and disciplined execution.

Requirements

7+ years of experience in channel sales, AV integration, UC collaboration, or strategic partner management.
Experience managing relationships with large national AV/System Integrators.
Strong understanding of the collaboration ecosystem, including conferencing, audio, video, and workplace technologies.
Proven track record of driving partner revenue growth and pipeline development.
Experience working with distribution and indirect channel models.
Strong executive communication and presentation skills.

Nice To Haves

Experience within the ProAV, UC, collaboration, or conferencing industry.
Existing relationships within major SI organizations and AV consultant communities.
Knowledge of enterprise collaboration platforms and ecosystems.

Responsibilities

Own and lead North American strategy and execution for AV/System Integrator partners.
Develop annual business plans, growth strategies, and joint go-to-market initiatives with key SI partners.
Build executive-level relationships within assigned partners across sales, engineering, procurement, services, and leadership teams.
Position Jabra as a strategic collaboration vendor within partner organizations and customer opportunities.
Align national SI partners with regional sales teams, distribution, and alliance partners.
Deliver revenue growth across Jabra audio and video collaboration portfolios.
Identify and develop pipeline opportunities in enterprise, SMB, education, healthcare, and government verticals.
Increase video collaboration penetration within SI partner accounts.
Drive partner-led demand generation through events, campaigns, workshops, demos, and executive briefings.
Develop strategies to increase specification preference and inclusion in large AV projects and collaboration deployments.
Lead partner enablement initiatives, including sales training, technical education, and product positioning.
Support partner sellers and solution architects in identifying competitive displacement opportunities and new use cases.
Coordinate partner certifications, demo programs, and proof-of-concept activities.
Ensure SI partners understand Jabra’s roadmap, positioning, programs, and competitive differentiation.
Partner with regional CAMs, regional sales, marketing, alliances, operations, and distribution teams.
Coordinate forecasting, inventory visibility, large project support, and escalation management.
Provide market intelligence and competitive insights to leadership and product teams.
Collaborate with alliance partners such as Microsoft and Zoom to drive joint opportunities through SI channels.
Maintain accurate forecasting and pipeline management within CRM systems.
Conduct quarterly business reviews with assigned partners.
Track and report revenue targets, partner engagement metrics, pipeline growth, and strategic initiatives.
Develop action plans to address gaps and accelerate performance.