Automotive Sales Consultant - Bilingual

Capital Ford of Lillington•Lillington, NC

22h

About The Position

Capital Ford of Lillington is seeking a motivated, outgoing, customer-focused Bilingual Automotive Sales Consultant. The role builds relationships with customers, guides them through the vehicle-buying experience, and helps them choose a vehicle that meets their needs and budget. Fluency in Spanish and English is required to provide a welcoming experience for a diverse range of customers. The consultant works in a goal-oriented, fast-paced, team-oriented dealership environment. The position includes customer engagement, vehicle presentations, sales negotiations, and support throughout the buying process, from the initial conversation through vehicle delivery. The role also involves keeping current on inventory, vehicle features, and promotions, attending sales training and team meetings, and working toward individual and dealership sales goals.

Requirements

Fluency in both Spanish and English.
Strong communication and interpersonal skills.
A friendly, approachable personality and genuine interest in working with people.
Self-motivation and a goal-oriented drive to succeed.
Ability to build relationships and earn customers’ trust.
Comfort working in a fast-paced, team-oriented environment.
Basic computer skills and ability to manage customer information accurately.
Valid driver’s license.
Ability to successfully complete pre-employment background screenings.

Nice To Haves

Previous sales or customer service experience is preferred.
Automotive sales experience is a plus.

Responsibilities

Greet and engage customers in a friendly, professional, and welcoming manner.
Help customers find vehicles that fit their needs, preferences, and budget.
Communicate with customers in English and Spanish throughout the sales process.
Showcase vehicle features, benefits, and available options to help customers make informed decisions.
Guide customers through the buying experience from the initial conversation to vehicle delivery.
Build and maintain customer relationships to encourage repeat business and referrals.
Negotiate pricing and work toward closing sales while maintaining a positive customer experience.
Stay up to date on inventory, vehicle features, and dealership promotions.
Work toward individual and dealership sales goals.
Participate in ongoing sales training and team meetings.
Perform other duties as assigned.