Automotive Sales Consultant - Bilingual

Capital Ford of Lillington•Lillington, NC

About The Position

Capital Ford of Lillington is seeking a motivated, outgoing, customer-focused Bilingual Automotive Sales Consultant. The consultant builds relationships with customers, guides them through the vehicle-buying experience, and helps them find vehicles that fit their needs and budgets. Fluency in Spanish and English is important to providing a welcoming, comfortable experience for a diverse range of customers.

Requirements

Fluency in both Spanish and English.
Strong communication and interpersonal skills.
A friendly, approachable personality and genuine interest in working with people.
Self-motivation, a goal-oriented approach, and drive to succeed.
Ability to build relationships and earn customers' trust.
Ability to work in a fast-paced, team-oriented environment.
Basic computer skills and ability to manage customer information accurately.
Valid driver's license.
Ability to successfully complete pre-employment background screenings.

Nice To Haves

Previous sales or customer service experience.
Automotive sales experience.

Responsibilities

Greet and engage customers in a friendly, professional, and welcoming manner.
Help customers find vehicles that suit their needs, preferences, and budgets.
Communicate with customers in English and Spanish throughout the sales process.
Showcase vehicle features, benefits, and available options to support informed decisions.
Guide customers through the buying experience, from the initial conversation through vehicle delivery.
Build and maintain customer relationships to encourage repeat business and referrals.
Negotiate pricing and work toward closing sales while maintaining a positive customer experience.
Stay informed about current inventory, vehicle features, and dealership promotions.
Work toward individual and dealership sales goals.
Participate in ongoing sales training and team meetings.
Perform other duties as assigned.