Automotive Marketing Manager – Dealership & OEM Experience Required

Elite Recruiting Services•Tempe, AZ

8d•Onsite

About The Position

Tempe Auto Group is hiring an experienced Automotive Marketing Manager to lead marketing operations, advertising strategy, digital campaigns, and brand growth. The role focuses on increasing retail vehicle sales, showroom traffic, dealership profitability, and measurable marketing ROI. The manager works with dealership leadership, Sales Managers, BDC leadership, vendors, agencies, and media partners to plan, execute, and evaluate marketing initiatives. The position directly supervises the Marketing Content Creator but does not directly supervise BDC personnel. It is a full-time, on-site role in Tempe, Arizona, with performance-based compensation and an advertised annual earning potential of $90,000–$180,000+. The manager develops monthly and annual marketing strategies, sets measurable goals, manages digital and multi-channel advertising, oversees dealership brand and online presence, and evaluates campaign effectiveness. The role also owns OEM/manufacturer marketing initiatives, co-op advertising administration, and advertising compliance with manufacturer standards and applicable laws. The position requires direct automotive dealership and OEM/manufacturer marketing experience.

Requirements

2–4+ years of professional marketing experience, including direct automotive dealership marketing experience.
Hands-on experience with OEM/manufacturer advertising requirements, marketing programs, and co-op advertising.
Advanced proficiency in Google Ads, including Search, Display, Performance Max, and Remarketing.
Strong working knowledge of SEO, SEM, paid search, social advertising, and retargeting strategies.
Experience with Google Analytics/GA4, conversion tracking, and campaign performance analysis.
Ability to manage multi-channel advertising campaigns and deliver measurable ROI.
Experience managing advertising budgets, agencies, vendors, and media partnerships.
Understanding of automotive CRM systems, lead management, and dealership marketing platforms.
Strong analytical skills and ability to interpret cost per lead, cost per sale, conversion rates, and marketing effectiveness.
Excellent communication, leadership, organizational, and project management skills.
Ability to work in a fast-paced dealership environment while maintaining accuracy, compliance, and execution standards.
Automotive dealership marketing experience is required.
OEM/manufacturer marketing experience is required.

Nice To Haves

Bachelor's degree in Marketing, Business, Communications, or a related field.
Experience marketing for multiple dealership locations or an automotive dealer group.
Experience with automotive CRM, DMS, and digital marketing platforms.
Previous experience supervising creative or marketing personnel.
Strong understanding of dealership sales operations, BDC processes, and customer acquisition strategies.

Responsibilities

Develop and execute monthly and annual marketing strategies to increase retail vehicle sales, showroom traffic, and dealership profitability.
Establish measurable marketing goals aligned with dealership sales objectives.
Create targeted advertising campaigns that generate qualified leads, showroom appointments, and customer engagement.
Collaborate with dealership leadership, Sales Managers, and BDC leadership to improve lead generation and conversion performance.
Track marketing effectiveness using retail units sold, showroom appointments, advertising efficiency, and customer acquisition metrics.
Manage and optimize Google Ads campaigns, including Search, Display, Performance Max, and Remarketing.
Develop and execute SEO, SEM, paid search, retargeting, and paid social media strategies.
Monitor cost per lead, cost per sale, conversion rates, advertising spend, and overall ROI.
Use Google Analytics/GA4 and campaign reporting tools to evaluate performance; analyze campaign data and adjust strategies.
Oversee dealership website marketing, digital presence, and customer acquisition strategies.
Plan, manage, and execute advertising across digital, print, broadcast, direct mail, and outdoor media.
Oversee creative development, including copy, graphics, production, messaging, and campaign execution.
Maintain consistent branding and messaging across marketing channels.
Manage relationships with advertising agencies, media partners, creative vendors, and digital marketing providers.
Coordinate promotional campaigns, dealership events, and marketing initiatives.
Oversee dealership social media strategy, online reputation, and brand visibility.
Manage OEM/manufacturer marketing initiatives, advertising guidelines, and brand requirements.
Oversee manufacturer co-op advertising programs, documentation, and reimbursement processes.
Ensure advertising complies with applicable federal, state, and automotive advertising laws and regulations, and maintain accuracy and compliance across materials, promotions, and digital campaigns.
Ensure dealership advertising meets manufacturer branding and communication standards.
Directly supervise and provide direction to the Marketing Content Creator.
Coordinate with BDC leadership on marketing campaigns, lead flow, and appointment generation; this role does not directly supervise BDC personnel.
Partner with the General Manager and dealership leadership to align marketing strategies with business objectives.
Manage multiple projects, campaigns, vendors, and deadlines simultaneously.
Present marketing performance reports, campaign results, and recommendations to dealership leadership.
Perform additional marketing-related responsibilities as assigned.