Automotive Digital Sales Manager (Dealership Experience Required)
About The Position
We’re looking for a driven, Digital Sales Manager to help lead customer engagement and sales growth at Walser Automotive Group’s largest operation, representing one of the strongest brands in North America, alongside a team known for performance and innovation. This is not a behind-the-scenes administrative role—this is an opportunity to directly influence dealership performance through technology, strategy, and customer experience. This role is ideal for a high-performing professional who thrives in a fast-paced dealership environment, understands CRM and equity mining strategy, and knows how to turn customer insights into meaningful sales and service opportunities. You’ll work closely with dealership leadership teams to improve lead management, drive appointment activity, and support overall dealership performance through innovation and accountability.
Requirements
- Must be at least 18 years of age
- Ideal candidate will have a proven track record in sales and data management
- Professional attitude and willingness to adapt to business needs
- Strong sales, customer service, and interpersonal skills
- Excellent verbal and written communication skills
- Must have a valid driver’s license and acceptable driving record
- Dealership Experience Required
Responsibilities
- Implement and manage a daily service-to-sales process
- Manage monthly and ad hoc database and equity mining campaigns and initiatives
- Serve as an expert user in CRM (DriveCentric) and data mining technology platform (AutoAlert) to support the needs and requests of the dealership
- Manage CRM business rules, plan management, lead source management, maintenance, and user management
- Establish best practices for digital lead handling and adapt strategy to align with changes in business need
- Monitor incoming leads and distribute equitably to the sales team in a timely manner
- Drive incremental sales, service, and acquisition appointments and opportunities through proactive outreach and marketing campaigns to existing customers and unsold opportunities
- Manage daily, weekly, and monthly reporting of key metrics using various platforms
- Work closely with General Manager and Sales Managers to identify and coach Customer Specialists that are underperforming
- Assist managers and sales staff with work plans to ensure quality and completion
- Uphold Walser’s Core Values: Do The Right Thing, Lead By Example, Display Positive Energy, Be Open Minded
Benefits
- Paid Time Off (PTO)
- Career Growth & Opportunity for Advancement
- Fertility & Adoption Assistance
- Comprehensive Health Benefits (medical, dental, vision)
- HSA and FSA plans
- Life Insurance
- 401(k) with Employer Match
- Paid Clothing Program
- Employee Discounts
- Employee Resource Groups
- Community Involvement
- Employee Assistance Program (EAP)
- Referral Program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
