Automotive BDC/Internet Sales Manager
About The Position
Kool Chevrolet is hiring an experienced, motivated BDC / Internet Sales Manager to lead customer engagement and internet sales efforts in Grand Rapids, Michigan. The manager will build on the dealership’s existing internet lead response and closing performance by developing the team and turning more customer inquiries into appointments, showroom visits, and vehicle sales. The role calls for a results-driven leader who understands the automotive sales process, thrives in a fast-paced dealership environment, and can motivate a team while delivering measurable results. This is a full-time position paying $50,000–$85,000 per year, including base salary and performance-based bonuses. The schedule is Monday through Friday, with some Saturdays required.
Requirements
- At least 2 years of automotive BDC or internet sales experience.
- Strong understanding of automotive internet lead management, appointment setting, and dealership sales processes.
- Experience with automotive CRM platforms such as VinSolutions, DealerSocket, Elead, or comparable systems.
- Excellent verbal and written communication skills.
- Strong organizational, analytical, and problem-solving abilities.
- Ability to manage multiple priorities and maintain accountability in a fast-paced environment.
Nice To Haves
- Previous BDC management, internet sales management, or automotive team leadership experience.
- Demonstrated success improving appointment conversion rates, show rates, and internet sales performance.
- Experience working within a Chevrolet or General Motors dealership.
Responsibilities
- Lead, train, coach, and motivate the sales team to maximize internet lead conversions and customer engagement.
- Oversee incoming internet leads from GM Shop Click Drive, third-party providers, and dealership websites.
- Establish and monitor KPIs, including lead response times, appointments set, appointment show rates, and closing percentages.
- Ensure timely and professional customer communication through phone calls, emails, and text messages.
- Evaluate and improve dealership phone processes, including call routing, missed calls, callbacks, and customer follow-up.
- Develop and implement follow-up strategies for unsold prospects, aged leads, and previous customer inquiries.
- Maintain CRM accuracy, lead accountability, and consistent follow-up procedures.
- Collaborate with marketing partners to evaluate lead quality, advertising performance, and cost per sale.
- Prepare and present weekly lead management and sales performance reports to the General Manager.
- Support service appointment initiatives, customer retention efforts, and equity mining opportunities.
- Identify process improvements that increase appointment conversions and enhance the customer experience.
Benefits
- Health, dental, and vision insurance.
- 401(k) retirement plan.
- Paid time off.
- Employee discounts.
- Opportunity to lead and develop an established internet sales operation.
- Supportive, team-oriented dealership environment.
- Performance-based bonuses.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
