Audience Strategy Analyst

WNS Global Services•New York, NY

3d•Remote

About The Position

The Audience Strategy Analyst supports the development and execution of data-driven audience strategies across digital marketing channels. The role focuses on audience segmentation, personalization, customer journeys, campaign analytics, testing, and optimization using first-party data. The analyst combines advanced SQL and analytical capabilities with digital marketing expertise to translate complex data into insights, business narratives, and actionable recommendations. The position works closely with Analytics, Marketing, Technology, Operations, and other business stakeholders. The successful candidate must be available during US business hours and be comfortable managing multiple priorities in a dynamic environment with evolving business, campaign, and analytical needs. The role reports to the Director - Analytics or another leader or designated reporting manager assigned by the Company.

Requirements

Advanced SQL skills and demonstrated experience working with large and complex datasets.
Experience leading or supporting audience segmentation, personalization, and customer journey strategies.
Strong experience working with first-party customer data.
Experience with digital marketing campaigns across owned and paid channels.
Strong understanding of campaign measurement, reporting, and testing methodologies.
Hands-on knowledge of A/B testing, statistical significance, incrementality, trend analysis, and data interpretation.
Ability to convert data and analytical findings into meaningful business recommendations.
Experience identifying operational or data gaps and implementing process improvements.
Strong analytical, problem-solving, organizational, and stakeholder-management skills.
Strong written and verbal communication skills and ability to work effectively across technical and business teams.
Availability to work in alignment with US business hours and collaborate regularly with US-based stakeholders.

Nice To Haves

Knowledge of Adobe Experience Platform (AEP).
Knowledge of Adobe Customer Journey Analytics (CJA).
Experience with Tableau and/or Domo.

Responsibilities

Lead and support audience segmentation, personalization, and customer journey initiatives using first-party data.
Develop audience strategies across owned and paid digital marketing channels to improve campaign effectiveness and customer engagement.
Use advanced SQL to extract, analyze, validate, and interpret customer, audience, and campaign data.
Conduct campaign reporting and analytics, including A/B testing, statistical significance analysis, incrementality measurement, trend analysis, and performance evaluation.
Translate analytical findings into clear business narratives, insights, and actionable recommendations.
Partner with technical and business teams to define audience requirements and ensure accurate execution across relevant marketing platforms.
Identify operational, process, and data gaps and recommend improvements to maintain data quality and integrity across platforms.
Monitor audience and campaign performance and identify opportunities for optimization.
Collaborate with cross-functional stakeholders across Analytics, Marketing, Technology, Operations, and other relevant functions.
Develop and maintain reporting and dashboards to provide visibility into audience and campaign performance.
Communicate analytical findings and recommendations to technical and non-technical stakeholders.