Audience Strategy Analyst

WNS Global Services • New York, NY

16h • $100,000 - $125,000 • Remote

About The Position

WNS, part of Capgemini, is seeking an Audience Strategy Analyst to support the development and execution of data-driven audience strategies across digital marketing channels. The role focuses on audience segmentation, personalization, customer journeys, campaign analytics, testing, and optimization using first-party data. The successful candidate will combine strong SQL and analytical capabilities with digital marketing expertise, translating complex data into meaningful insights, business narratives, and actionable recommendations.

The analyst will collaborate with Analytics, Marketing, Technology, Operations, and other business stakeholders; define audience requirements with technical and business teams; and help ensure accurate execution across marketing platforms. The role requires availability during US business hours and the ability to manage multiple priorities in a dynamic environment.

The position is remote and full-time. The base salary range is $100,000–$125,000 annually, with possible eligibility for performance-based bonuses, incentive pay, or commissions. Benefits include medical, dental, and vision insurance; paid time off, holidays, and sick leave; a 401(k) with company match or another retirement plan; life and AD&D insurance; and an Employee Assistance Program.

Requirements

• Advanced SQL skills and demonstrated experience working with large, complex datasets.
• Experience leading or supporting audience segmentation, personalization, and customer journey strategies.
• Strong experience working with first-party customer data.
• Experience with digital marketing campaigns across owned and paid channels.
• Strong understanding of campaign measurement, reporting, and testing methodologies.
• Hands-on knowledge of A/B testing, statistical significance, incrementality, trend analysis, and data interpretation.
• Ability to convert data and analytical findings into meaningful business recommendations.
• Experience identifying operational or data gaps and implementing process improvements.
• Strong analytical, problem-solving, organizational, and stakeholder-management skills.
• Strong written and verbal communication skills and ability to work across technical and business teams.
• Availability to work in alignment with US business hours.

Nice To Haves

• Knowledge of Adobe Experience Platform (AEP).
• Knowledge of Adobe Customer Journey Analytics (CJA).
• Knowledge of Tableau and/or Domo.

Responsibilities

• Lead and support audience segmentation, personalization, and customer journey initiatives using first-party data.
• Develop audience strategies across owned and paid digital marketing channels to improve campaign effectiveness and customer engagement.
• Use advanced SQL to extract, analyze, validate, and interpret customer, audience, and campaign data.
• Perform campaign reporting and analytics, including A/B testing, statistical significance analysis, incrementality measurement, trend analysis, and performance evaluation.
• Translate analytical findings into clear business narratives, insights, and actionable recommendations.
• Partner with technical and business teams to define audience requirements and support accurate execution across marketing platforms.
• Identify operational, process, and data gaps and recommend improvements to maintain data quality and integrity across platforms.
• Monitor audience and campaign performance and identify opportunities for optimization.
• Collaborate with stakeholders across Analytics, Marketing, Technology, Operations, and other relevant functions.
• Develop and maintain reporting and dashboards that provide visibility into audience and campaign performance.
• Communicate analytical findings and recommendations to technical and non-technical stakeholders.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Paid time off, holidays, and sick leave
• 401(k) with company match or another retirement plan
• Life and AD&D insurance
• Employee Assistance Program
• Potential eligibility for performance-based bonuses, incentive pay, or commissions

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed