Audience Program Manager

Cascade PBS•Seattle, WA

7h•Hybrid

About The Position

The Audience Program Manager at Cascade PBS is responsible for employing audience-first product, programming, and marketing strategies to ensure a high-quality multiplatform content experience. This role aims to drive audience acquisition, engagement, and retention. The manager bridges teams responsible for programming and promoting Cascade PBS television content across all distribution channels and serves as the primary product owner for the website and video streaming. The position requires demonstrating Cascade PBS’s values of integrity, community, innovation, and diversity, aligning with the mission to inform and inspire the community to make the world a better place and the vision to be the most essential and relevant media organization in the region.

Requirements

Understanding of industry trends and emerging technologies in content development
Knowledge of rights management and intellectual property considerations
Excellent writing, editing and proofreading skills
Extensive experience with content management systems
Strong project management skills
Understanding of marketing analytics and research
Five years of experience in marketing or programming required
Experience negotiating content acquisition and exclusive partnerships

Nice To Haves

Bachelor’s Degree in marketing, programming or related field, or equivalent experience strongly preferred

Responsibilities

Curate web site and app home screens, carousels, collections and other content promotion
Ensure organizational priorities (content, events, membership) are promoted across PBS branded apps and websites
Upload video and metadata using internal media management systems as needed
As primary business owner of web site user experience and back-end toolset, serve as audience spokesperson, team champion, and strategic leader
Develop a deep understanding of Cascade PBS streaming audiences
Craft crisp business requirements that can be used to inform product development work
Partner with key stakeholders to define the product vision, strategy and roadmap
Work cross-functionally with engineering, design, and project management teams to deliver on the product roadmap
Champion new front-end and back-end functionality and document product requirements to ensure audience-first approach to user interface and information architecture
Maintain various informational pages in support of business priorities
Help marketing leadership establish monthly promotional priorities and communicate them across the organization
Lead the editorial and production process for the monthly print-at-home viewer guide, ensuring all key deadlines are met; provide the design team with creative direction, content, feedback on drafts and revisions and final sign-off
Collaborate with membership team to include their priorities in the guide and share marketing priorities for inclusion in the printed Member News mailer
Support all stages of the program acquisition process including initial screening and recommendation, contract development, file acceptance and quality assurance
Develop, test, and refine content strategies using data-driven insights to maximize viewer acquisition and retention
Collaborate with cross-functional team to determine seasonal and thematic programming tactics
Collaborate with other team members to foster a positive and productive culture and contribute toward the overall growth of the Cascade PBS.