Manager, Audience Marketing

INTERACTIVE ADVERTISING BUREAU, INC.•New York, NY

1d•Hybrid

About The Position

If you’re someone who lives at the intersection of data, performance marketing, and storytelling and you know how to turn audiences into action this role is for you. At IAB, we’re not just running campaigns, we’re driving the audience engine behind some of the most influential events in digital media. We’re looking for a performance-first marketer who knows how to optimize, test, and scale someone who sees email not just as a channel, but as a revenue driver. You’ll play a critical role in powering flagship industry moments like ALM, NewFronts, PlayFronts, and more. The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. We work with 700+ leading companies across media, brands, and technology to set standards, drive innovation, and educate the industry. We are a proud equal opportunity employer committed to building a diverse and inclusive workforce.

Requirements

Thinks in funnels, performance, and conversion
Knows how to turn data into action
Is fluent in email marketing, segmentation, and lifecycle strategy
Loves testing—subject lines, creatives, timing, channels
Can operate both strategically and in execution
Is energized by owning outcomes, not just tasks
Strong background in performance marketing and demand generation, with the ability to analyze, optimize, and scale campaigns
Deep experience with email platforms + CRM integrations and marketing tools such as HubSpot, Salesforce, Google Analytics, and social media platforms
Proven ability to analyze, optimize, and scale campaigns
Comfortable working cross-functionally and managing multiple priorities, and translating data into clear, actionable insights
Strong communicator who can translate data into insights
Ability to create and adapt marketing assets using tools like Canva, with working knowledge of WordPress and/or HTML/CSS

Responsibilities

Leading performance marketing strategies that drive event registration and revenue
Owning email marketing end-to-end, segmentation, personalization, automation, testing, and deliverability
Optimizing the full funnel—from awareness to conversion
Working across channels (email, web, paid, CRM) to maximize performance
Using data to continuously refine, improve, and scale campaigns
Develop and execute digital and content marketing strategy for event products
Own and optimize email marketing strategy, including campaign planning, segmentation, personalization, and lifecycle automation
Build, test, and optimize campaigns, including subject lines, creative, CTAs, and send strategies
Test new digital channels and strategies to support marketing plans
Project manage marketing deliverables with cross-functional teams and external partners
Manage marketing budgets, track campaign results, and suggest improvements
Prioritize audience development through segmentation, personas, and voice for digital targeting
Evaluate funnel and channel performance and optimize conversion across email, landing pages, and registration flows.
Analyze, develop, and present attendance updates to leadership