Audience and Marketing Director

Montclair State University•Montclair, NJ

1d•$110,000 - $137,000

About The Position

Reporting to the General Manager, the Audience and Marketing Director leads NJ PBS's membership development, audience growth, and marketing functions in a combined directorial role. The Director is responsible for building a loyal viewer and donor base, executing membership campaigns, growing digital audiences, and positioning the NJ PBS brand across all platforms and communities. This role is central to NJ PBS’s long-term sustainability strategy. NOTE: Hiring is contingent upon the execution of the contract between the State of New Jersey and Montclair State University.

Requirements

Bachelor's degree from an accredited institution in a related field.
Minimum of five years of experience working in a marketing, membership, or audience-focused role.
Demonstrated experience leading audience development or marketing programs in a media or nonprofit context.
Experience managing and analyzing audience data, CRM systems, and digital marketing platforms.

Nice To Haves

A Master's degree from an accredited institution in a related field.
Experience at a public media or PBS-affiliated station, including pledge drive management
Knowledge of audience analytics platforms and membership CRM systems (Allegiance, Salesforce, or equivalent)
Experience managing staff and cross-functional teams

Responsibilities

Lead audience development strategy across broadcast, streaming, and digital platforms, working with the General Manager to prepare annual, comprehensive marketing plans for the station.
Develop promotional campaigns to position the NJ PBS brand as well as individual news and programming brands on all platforms.
Develop and execute an annual membership campaign strategy including on-air pledge drives, digital campaigns, and direct mail, with a focus on building sustaining members for NJ PBS.
Oversee brand identity and marketing across all NJ PBS touchpoints.
Set membership revenue targets and report progress to the General Manager and Revenue Director.
Work with the General Manager to develop and implement policies related to marketing and branding, and guide the entire team about the proper application of those policies.
Analyze audience data and membership trends to inform strategy.
Oversee social media presence in coordination with the digital content team.
Lead community outreach marketing for the "Public Media 365" initiative.
Supervise membership, marketing and audience staff.
Coordinate with the Revenue Director on integrated development strategies.
Represent NJ PBS at public events and community outreach activities.
Perform other duties as assigned.
Management retains the right to add or change job duties at any time.