Audience Program Manager

Cascade PBS•Seattle, WA

1d•Hybrid

About The Position

The Cascade PBS’s mission is to inform and inspire our community to make the world a better place. Our vision is to be the most essential and relevant media organization in the region. The Audience Program Manager employs audience-first product, programming and marketing strategies to ensure high-quality multiplatform content experience to drive audience acquisition, engagement and retention. This role bridges the teams responsible for programming and promoting Cascade PBS television programming across all distribution channels and serves as the primary product owner of the website and video streaming, while demonstrating Cascade PBS’s values of integrity, community, innovation and diversity.

Requirements

Understanding of industry trends and emerging technologies in content development
Knowledge of rights management and intellectual property considerations
Excellent writing, editing and proofreading skills
Extensive experience with content management systems
Strong project management skills
Understanding of marketing analytics and research
Bachelor’s Degree in marketing, programming or related field, or equivalent experience strongly preferred
Five years of experience in marketing or programming required
Experience negotiating content acquisition and exclusive partnerships
Ability to work some evenings, weekends and holidays as needed
Ability to regularly type on a keyboard
Ability to view data on a computer screen for long periods of time
Ability to sit or stand for extended periods

Responsibilities

Curate web site and app home screens, carousels, collections and other content promotion
Ensure organizational priorities (content, events, membership) are promoted across PBS branded apps and websites
Upload video and metadata using internal media management systems as needed
As primary business owner of web site user experience and back-end toolset, serve as audience spokesperson, team champion, and strategic leader
Develop a deep understanding of Cascade PBS streaming audiences
Craft crisp business requirements that can be used to inform product development work
Partner with key stakeholders to define the product vision, strategy and roadmap
Work cross-functionally with engineering, design, and project management teams to deliver on the product roadmap
Champion new front-end and back-end functionality and document product requirements to ensure audience-first approach to user interface and information architecture
Maintain various informational pages in support of business priorities
Help marketing leadership establish monthly promotional priorities and communicate them across the organization
Lead the editorial and production process for the monthly print-at-home viewer guide, ensuring all key deadlines are met; provide the design team with creative direction, content, feedback on drafts and revisions and final sign-off
Collaborate with membership team to include their priorities in the guide and share marketing priorities for inclusion in the printed Member News mailer
Support all stages of the program acquisition process including initial screening and recommendation, contract development, file acceptance and quality assurance
Develop, test, and refine content strategies using data-driven insights to maximize viewer acquisition and retention
Collaborate with cross-functional team to determine seasonal and thematic programming tactics
Collaborate with other team members to foster a positive and productive culture and contribute toward the overall growth of the Cascade PBS.
Other duties, responsibilities and activities may change or be assigned at any time with or without notice.