Audience Marketing Manager (Services and Distribution)

UKG • Weston, FL

12h • $90,900 - $130,700

About The Position

This role is within the Industry Marketing team, responsible for shaping UKG's go-to-market strategies for key industries. The team collaborates across Marketing, Sales, Product, and Customer Success to translate market insights into programs that drive awareness and revenue. The Audience Marketing Manager will help shape marketing strategy and execution for service-led, distribution-intensive, and distributed-workforce organizations. This involves translating market research, customer insights, operational priorities, and performance data into audience strategies, compelling messaging, and sales-ready content. The role requires working across a matrixed organization to connect marketing engagement to pipeline and revenue, and representing the organization in internal presentations, customer discussions, webinars, and industry forums.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 6+ years of relevant experience in B2B marketing, industry marketing, audience marketing, product or portfolio marketing, content strategy, demand generation, or integrated go-to-market marketing.
• Proven ability to independently develop audience strategy, messaging, and sales-ready content that supports measurable business outcomes.
• Experience partnering with Sales, Field Marketing, Demand Generation, Product Marketing, Creative, Customer Marketing, and Analytics teams in a matrixed organization.
• Strong understanding of B2B buyer journeys, buying groups, account-based marketing, campaign activation, and the relationship between marketing engagement, pipeline, and revenue.
• Excellent writing, presentation, facilitation, project management, and interpersonal skills.
• Ability to manage multiple priorities and influence without direct authority.
• Ability to synthesize market research, customer insight, operational detail, and performance data into clear recommendations and compelling stories.
• Experience in B2B software as a service (SaaS), human capital management (HCM), payroll, workforce management, HR technology, supply chain or operations technology, or another enterprise software environment.

Nice To Haves

• Experience marketing to service-led, distribution-intensive, or distributed-workforce organizations, such as professional services, business services, financial services, staffing, logistics, transportation, wholesale distribution, distribution centers, or field services.
• Familiarity with workforce priorities such as labor forecasting, scheduling, productivity, warehouse and distribution-center operations, skills and credentialing, employee experience, compliance, mobile workforce enablement, and service-level performance.
• Experience developing vertical campaigns, thought leadership, account-based marketing programs, field and event content, executive communications, customer stories, or sales enablement.
• Comfort working with AI-assisted marketing workflows, digital performance data, CRM and marketing automation insights, and content governance processes.
• Ability to represent the organization credibly in internal presentations, customer discussions, webinars, and industry forums.

Responsibilities

• Develop audience strategies, messaging, and sales-ready content that support measurable business outcomes.
• Translate complex workforce, service, distribution, and operations topics into clear, compelling stories for business audiences.
• Partner with Sales, Field Marketing, Demand Generation, Product Marketing, Creative, Customer Marketing, and Analytics teams.
• Apply a strong understanding of B2B buyer journeys, buying groups, account-based marketing, and campaign activation.
• Synthesize market research, customer insights, operational detail, and performance data into clear recommendations.
• Create vertical campaigns, thought leadership, field and event content, executive communications, customer stories, and sales enablement materials.
• Support messaging and content across service-led, distribution-intensive, and distributed-workforce customer segments.
• Use digital performance data, customer relationship management (CRM) insights, marketing automation data, and content governance practices to improve effectiveness.
• Represent the organization credibly in internal presentations, customer discussions, webinars, and industry forums.

Benefits

• Flexibility that’s real
• Benefits you can count on
• A team that succeeds together
• Performance-based bonus plan
• Restricted stock unit awards
• Learn more about UKG’s benefits and rewards at https://www.ukg.com/about-us/careers/benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level