Audience & Insight Analyst

Infillion•New York, NY

15h

About The Position

As an Audience Insights Analyst at Infillion, you will work at the intersection of audience planning, consumer research, data analysis, and AI-enabled tools. You will turn client briefs and complex audience data into practical recommendations, clear insights, and client-ready deliverables. In partnership with Audience leadership, you will handle day-to-day audience planning requests, respond to briefs and RFPs, evaluate audience options, develop recommendations, and create client-ready outputs. You will also execute proactive audience research and insight initiatives based on the GTM roadmap and priorities set by Audience leadership, conducting analyses, building narratives, and developing polished materials for Sales and client-facing teams. The role calls for marketing judgment, quantitative thinking, and technical fluency. You will use Infillion's audience data, planning tools, SQL, and AI-enabled workflows; validate and QA results; troubleshoot problems; and help improve repeatable research and planning processes. You will collaborate with Audience leadership and cross-functional teams to deliver accurate, useful insights and resources.

Requirements

Approximately 3–5 years of experience in audience insights, consumer research, marketing analytics, advertising research, media strategy, data analysis, or a related analytical role.
A strong combination of quantitative and research skills with marketing or consumer understanding, including the ability to connect data findings to advertiser needs.
Hands-on experience independently analyzing structured data using Excel and SQL.
Proficiency with Microsoft Office Suite, particularly Excel and PowerPoint, and with Asana and Jira for project tracking, request management, documentation, and follow-through.
Experience using AI tools for research, analysis, planning, or workflow acceleration, with the judgment to critically evaluate and QA generated outputs.
Comfort learning and operating new technical tools, investigating problems, and working with data or systems that may lack a fully documented process.
Strong presentation and data-storytelling skills, including the ability to turn analysis into clear slides and recommendations.
Excellent written and verbal communication skills and the ability to explain complex information to technical and non-technical audiences.
Strong understanding of consumer behavior and the U.S. advertising and media landscape.
Strong attention to detail, reliability, and commitment to data accuracy and follow-through.
Resourcefulness, self-direction, comfort with ambiguity, technical problem-solving ability, curiosity, adaptability, and collaborative communication.

Nice To Haves

Familiarity with Python, R, or similar analytical tools.
Prior experience in advertising technology, digital media, agencies, media research, programmatic advertising, measurement, or a related industry is strongly preferred.
A degree in Analytics, Statistics, Marketing, Psychology, Economics, Engineering, Business, or another quantitatively oriented field is beneficial; equivalent practical experience will also be considered.

Responsibilities

Handle day-to-day audience planning requests from Sales, Strategy, Client Success, and other commercial teams in partnership with Audience leadership.
Translate client briefs, RFPs, and campaign objectives into audience recommendations, including selection, rationale, sizing, data-source selection, and activation considerations.
Operate audience planning, research, and AI-enabled tools to support research, recommendations, analysis, and deliverable development.
Review, refine, and QA AI-generated research, plans, and draft outputs before sharing them.
Maintain working knowledge of Infillion's audience capabilities, datasets, partners, activation options, pricing considerations, and limitations.
Resolve routine planning questions independently and escalate novel, sensitive, high-value, or strategically significant requests when appropriate.
Identify improvements to prompts, templates, workflows, and AI-assisted processes.
Query, organize, and analyze audience and research data using Excel and SQL, and use Python, R, or similar tools when helpful.
Analyze survey, purchase, location intelligence, media behavior, and other audience datasets to identify consumer patterns and differentiators.
Conduct audience sizing, segmentation, comparative analyses, and other quantitative work supporting recommendations and sales narratives.
Troubleshoot data and workflow issues, investigate unexpected results, and document assumptions, methodology, and limitations.
Build repeatable analyses, templates, or lightweight automated workflows for recurring research tasks.
QA analytical outputs to ensure findings are accurate, reproducible, and supported by the data.
Execute proactive audience research and insight initiatives based on GTM priorities established by Audience leadership.
Develop analyses, charts, narratives, and supporting materials for seasonal, vertical, category, and client-specific insight packages.
Maintain and refresh existing insight packages as data, trends, products, or market needs change.
Identify notable findings, research angles, and audience opportunities, and bring recommendations to Audience leadership.
Turn strategic concepts into repeatable resources for commercial teams.
Support first-party research and custom survey initiatives from setup and data review through analysis and storytelling.
Translate complex datasets into clear insights, recommendations, charts, presentations, and client-ready narratives.
Explain findings, their significance, and their connection to advertiser, audience, or business questions.
Create polished materials for pitches, RFP responses, proactive outreach, and client conversations.
Keep recurring research materials, audience resources, and supporting documentation current and easy to use.
Partner with Audience leadership and teams including Sales, Strategy, Client Success, Research, and Data Products to advance requests and projects.
Document platform or data issues, submit Jira tickets with relevant business context and requirements, follow up on blockers, and help validate solutions.
Manage multiple priorities independently, communicate timeline changes or blockers early, and follow work through to completion.
Prepare for meetings, ask thoughtful questions, and use available resources to find answers.
Bring forward ideas for analyses, research, tools, workflows, and execution while aligning priorities with Audience leadership.

Benefits

Comprehensive medical, dental, and vision insurance at affordable, competitive rates.
Basic Life and AD&D insurance, short-term disability, and long-term disability coverage, fully paid by Infillion.
Flexible Spending Accounts for eligible healthcare and dependent care expenses.
Health Savings Account contributions from Infillion.
Unlimited, flexible time-off policy.
401(k) plan with a company match.
Cell phone and internet reimbursements.
Bonuses for eligible employee referrals.
Hybrid and remote work options, along with flexible working hours.
Fully paid parental leave.
12 paid holidays annually.
Voluntary benefits, including accident insurance, fertility support, and pet insurance.