Audience Development Analyst, SB Nation

SBNation • New York, NY

1d • $81,000 - $100,000 • Hybrid

About The Position

SB Nation is seeking an Audience Development Analyst to use data to support audience growth and engagement across web, app, and social channels. Based in the New York office in a hybrid role, the analyst will work with geographically distributed editorial, commercial, and operations teams. The role builds reporting, investigates performance drivers, and establishes benchmarks used to evaluate results and guide strategy.

The position designs and maintains automated and ad-hoc reports and dashboards across web, app, and social data sources; conducts analyses and translates findings into actionable editorial and audience-strategy insights; and partners with stakeholders to define and evolve KPIs. It tracks performance across community engagement, campaigns, paid marketing, and app growth, presents data-informed best practices, and serves as a data resource across SB Nation and the wider company. The analyst also works closely with editorial teams to develop, communicate, and implement growth strategies.

This is a permanent, full-time, benefits-eligible position. The listed base salary range is $81,000–$100,000 USD. Vox Media describes its commitment to an inclusive workplace and equal opportunity, and provides reasonable accommodations during the application process.

Requirements

• At least 4 years of experience in analytics, audience development, or a related data function.
• Analytical, detail-oriented approach and curiosity to investigate themes behind trends, results, and outcomes and identify ways to improve performance.
• Strong written and verbal communication skills, including the ability to distill actionable insights for non-technical audiences.
• Ability to manage multiple workstreams, balance short- and long-term projects, and initiate and complete projects independently or collaboratively.
• High proficiency in Excel or Google Sheets, including aggregating data from disparate sources into a consolidated view.
• Experience with Google Analytics, Adobe Analytics, Parse.ly, and/or native insights from major social platforms such as Meta, X, and YouTube.

Nice To Haves

• Passion for digital publishing and sports.
• Previous experience with a loyalty- or community-driven business.
• Familiarity with SQL and working with large datasets.
• Experience with data visualization tools such as Looker, Tableau, Data Studio, or similar.
• Understanding of SEM, SEO, social platforms and YouTube, apps, and paid marketing campaign analytics.
• Experience training and educating stakeholders on using data and insights to drive results.

Responsibilities

• Design, build, and maintain automated and ad-hoc reports and dashboards spanning web, app, and social data sources.
• Conduct in-depth analyses and turn findings into actionable insights that guide editorial and audience strategy.
• Partner with stakeholders to define and evolve KPIs reflecting business goals and informing day-to-day decisions and long-term strategy.
• Set benchmarks and track performance across community engagement, campaigns, paid marketing, and app growth.
• Present data-informed best practices and serve as a resource for data questions across SB Nation and the wider company.
• Build working relationships with editorial teams to develop, communicate, and implement growth strategies.

Benefits

• Benefits-eligible position with comprehensive benefits; specific benefit details are not provided in the posting.
• Reasonable accommodations are available as part of the application process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed