Audience Growth Analyst

Sotheby's•New York, NY

7d•$60,000 - $67,000

About The Position

The Junior SEO Audience Growth Associate supports the Search Audience Senior Manager in growing search traffic for Sotheby’s Luxury Division. The role contributes to SEO strategy optimization, the creation and refinement of SEO-focused content, and performance analysis to attract and engage qualified buyers and sellers across luxury categories. It offers an opportunity to develop skills in SEO, copywriting, and data-driven marketing.

Requirements

1–2 years of experience in copywriting, SEO copywriting, or a related role, or 1–2 years as a marketing or content-writing intern.
Passion for the luxury industry and understanding of its dynamics and trends.
Data-driven and detail-oriented, with the ability to translate analytics into actionable insights.
Effective communication and strong organizational skills, including the ability to prioritize tasks.
Ability to thrive in a fast-paced environment and be proactive, adaptable, and collaborative.
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Experience with SEO tools such as SEMrush, Google Analytics, or Adobe Analytics.
Ability to write compelling, optimized content for digital platforms.
Basic knowledge of content management systems (CMS) and willingness to deepen expertise.
Familiarity with AI-driven content tools and their applications in SEO.
Proactive problem-solving approach and eagerness to learn and grow in SEO.

Responsibilities

Assist with keyword position tracking and analysis for luxury categories using tools such as SEMrush.
Support the development and maintenance of SEO performance dashboards in Adobe Analytics.
Help implement SEO strategies to improve search rankings and organic traffic for luxury division landing pages.
Collaborate with the content marketing team to create, update, and optimize SEO-driven content aligned with category goals and target keywords.
Write and refine engaging, keyword-optimized evergreen content using AI tools and existing resources.
Conduct competitive analysis to identify luxury-market trends and opportunities.
Support the preparation of monthly performance updates and strategic priorities for internal stakeholders.
Stay informed about SEO best practices and trends, particularly in the luxury goods and e-commerce space.