Audience Growth & Engagement Lead

Digital Turbine•New York, NY

3d•Hybrid

About The Position

Digital Turbine is seeking a high-impact, strategic thinker to fill the newly created role of Audience Growth & Engagement Lead. This is not a traditional editorial role; it is a specialized, revenue-enabling function designed to treat our owned content surfaces with the same analytical rigor as a product. The successful candidate will bridge the gap between content strategy, product engineering, and monetization to build a durable competitive advantage and a moat against the volatility of the paid acquisition market. Core mission for the role: Drive sustainable audience growth and engagement across Digital Turbine’s current and future content surfaces, with a key role in shaping the audience strategy for our next-generation app experiences. This leader will help design and implement the growth, personalization, distribution, and engagement mechanics that make our rebuilt product ecosystem more valuable for users, partners, and advertiser-funded content.

Requirements

6+ years of proven track record in a modern, content-driven growth mandate, likely coming from a digital publisher, content platform, or the AdTech sector
A rare combination of content intuition ("the what") and technical growth and engagement tactics ("the how")
Ability to design algorithmic feed strategies and treat content as a product through rigorous testing
Ability to negotiate for resources and drive alignment across complex, cross-functional initiatives
Experience helping architect new or rebuilt app experiences, connecting audience insight, content strategy, personalization, and growth tactics into a product experience users want to return to

Responsibilities

Execute strategies to distribute content across app surfaces, feeds, and notifications
Partner with Product to deploy personalization engines and run A/B tests to increase session frequency and time spent
Help design and implement the growth strategy for new and rebuilt app experiences, translating audience insights, personalization opportunities, and experimentation learnings into product requirements, launch plans, and engagement tactics
Collaborate with Marketing to design CRM tactics—including push notifications and segmentation—to nurture users, boost re-engagement, and increase long-term retention
Maximize the yield of content inventory by optimizing advertiser-sponsored content and testing headlines and formats
Provide critical performance data to Ad Sales to demonstrate ROI
Define growth metrics, build performance dashboards, and champion a conversion rate optimization (CRO) mindset to identify opportunities within user funnels
Leverage content quality to improve app store ratings and reviews, ensuring user satisfaction translates into organic growth