Audience Engagement Manager

Reed Technology•Washington, DC

3d•Hybrid

About The Position

LexisNexis Legal & Professional, a global provider of information-based analytics and decision tools, is seeking a dedicated Audience Engagement Manager for its Legal News division (Law360/Law360 Pulse/MLex). This role is part of a new audience team focused on deepening and growing subscriber engagement with journalism across the Law360, Law360 Pulse, and MLex media brands. The manager will be a key partner for editorial teams and collaborate closely with marketing and product teams. This is a newly created position with the opportunity to make a significant impact as the team is built from the ground up. The company has a long-standing history of deploying AI and advanced technologies in the legal market, including ethical and powerful generative AI solutions.

Requirements

Be a curious, analytical person who thrives in a fast-paced environment.
Experience in audience development, digital marketing, or content analytics.
Experience in a newsroom, media, or editorial analytics environment highly preferred.
Familiarity with analytics tools such as Google Analytics, Adobe Analytics, Parse.ly, Chartbeat.
Ability to identify patterns in data and communicate insights in plain, accessible language.
Experience with A/B testing and interpreting results preferred.
Awareness of legal-industry audience preferences and sensitivities.
Exceptional analytical skills and excellent written communication.
Solid collaboration skills.

Responsibilities

Analyze article and newsletter performance across platforms to understand what resonates with readers.
Translate complex data into concise insights that support editorial decision-making.
Help shape editorial strategies to maximize audience impact.
Track audience behavior by product, region, channel, and topic to uncover growth opportunities.
Identify high-performing formats, topics, and tones, and share insights.
Write clear, jargon-free performance reports that explain why certain content succeeds.
Design, run, and interpret A/B headline tests.
Collaborate with product, marketing, and editorial teams on content promotion strategies.
Help build trust and understanding of engagement metrics across the newsroom.