Sr Manager, Audience Engagement (E6194)

Institute of Electrical and Electronics Engineers•Piscataway, NJ

3d•Onsite

About The Position

The Senior Manager, Audience Engagement leads ongoing efforts to establish and manage the online community and social media content strategy and presence across IEEE Conferences, Events & Experiences (CEE) programs and initiatives, including but not limited to, Awards, History & Heritage, and Events. The incumbent is responsible for developing a content vision and framework for platforms such as YouTube, LinkedIn, X, and others via owned and paid approaches. A critical component of this role will be aligning with our Brand, Marketing & Communications (BMC) team to provide assets and access that may be of interest at the IEEE.org level. The incumbent ensures all digital channels are optimized to reflect the caliber of the IEEE brand through partnership with our BMC colleagues. This individual will provide senior management oversight to social media and other related digital presence processes, functions and projects, ensuring opportunities for efficiencies and ongoing improvement. This role requires coordination and collaboration across various stakeholders including IEEE Multimedia, event planners, conference organizers, IEEE BMC, and others to ensure cohesion and storytelling in alignment with the IEEE Strategic Goals. The position reports to the Director, Event Innovation & Experiences, and may have direct reports upon further establishment of the role. The incumbent has assigned "customers" who lead various programs in CEE such as Awards, History, etc. and is expected to lead and strategize to convey a cohesive and compelling story.

Requirements

Bachelor's degree or equivalent experience preferably in Marketing or Communications required
7-10 years combined experience in social media, communications, marketing, strategy or related fields required.
Five years of direct digital or project management experience required
Demonstrated experience leading online and digital programs and properties required
Demonstrated experience with social media, including value innovative work that shows leadership vs. following trends required
Demonstrated experience managing and directing vendors, content development and management, user interface and user experience research, analytics and build required
Demonstrated experience working in a diverse, global environment comprised of a multitude of stakeholders required
Must be a technologically savvy knowledge worker who seeks out technology solutions to business challenges
Ability to clearly translate creative requests and needs to graphic designers, video producers, and others
Must have a creative mindset while keeping KPIs in mind
Proficiency with Adobe Creative Suite, Canva, and Microsoft Office applications
Proficiency with content management tools
Thorough understanding of Web usability and accessibility standards and best practices
Supervisory and team project management skills
Ability to advise/train others in digital-related skills
Strong detail orientation, and attention to accuracy and consistency
Personal project and time management skills; ability to manage multiple, diverse projects simultaneously in complex environments
Knowledge of best practices in writing for social media copy
Excellent managerial, teamwork, interpersonal and communications skills including written and oral communications skills
Excellent presentation skills, including the ability to present effectively to large, cross-functional audiences.
Understanding of social media features and functionality and their usability implications
Must have ability to interpret stakeholder requirements and project plans
Ability to contribute to the decision-making process
Ability to work well within cross-functional teams to achieve results
Interpersonal, work process and workload problems may need to be identified, analyzed, documented and/or resolved
Must be able to adapt to rapidly changing needs, processes, and environments.
Must be able to work to a consensus among numbers of individuals with disparate viewpoints.
Must be capable and comfortable dealing with public-facing issues or sensitive situations
Interest in learning various topics related to the content including history, awards, and events
Individuals currently serving on an IEEE board or committee are not eligible to apply.
This position is not budgeted for employer-sponsored immigration support, this includes all persons in F (both CPT and OPT), J, H, L, or O status.

Responsibilities

Ensures a best-in-class presence for disseminating content & information including creating a vision and adjustable framework for a cross-channel editorial calendar
Evaluates, recommends, and implements digital tools for content creation, platform management, and performance in partnership with BMC who own the IEEE social presence and brand
Formulates goals, strategies, and KPIs for the social media sub brand presence through stakeholder collaboration
Manages and utilizes website and social media analytics data to make informed decisions
Manages digital assets, editorial strategy and calendars
Manages development and documentation of asset governance to ensure brand quality and distinction across categories
Facilitates efforts to increase content sharing and reuse throughout the IEEE including the creation and promotion of new tools and templates
Serves as a liaison and primary point of contact within IEEE CEE for cross functional partners acting as a project manager and subject matter expert to evaluate, prioritize, develop, manage, and implement CEE digital initiatives
Acts as lead reviewer and approver of content prior to posting
Manages and/or coordinates a diverse team that may include IEEE staff and external agencies to align on overall presence, roles & responsibilities, best practices, and social media management
Works with SMEs to collect and communicate team activities and objectives to internal and external audiences; plan and manage efforts to maintain adequate visibility, understanding, focus and resource allocation for team efforts
Works with stakeholders to clarify project requirements and expectations or to offer mediation, conflict resolution and escalation when necessary
Facilitates and oversee vendor relations as needed to advance the goals of the team
Assists with development, preparation, and facilitation of stakeholder/contributor training
Collaborates and contributes with external agencies including PR and production agencies to emphasize the needs, angles, and best practices from a social media perspective
May play a lead or supporting role on miscellaneous projects or requests that align with CEE content & communication
Identifies and vets third party partners and platforms through RFPs, IT Security Review, and other methods
Manages budgeting, forecasting and financial reporting for assigned activities and programs
Reports on key wins or initiatives at an organizational level such as BoD Reports, Committee Reports, and IEEE-wide communications