Audience Engagement Manager
About The Position
LexisNexis Legal & Professional is seeking a dedicated Audience Engagement Manager to join its new audience team within the Legal News division (Law360/Law360 Pulse/MLex). This role is crucial for deepening and growing subscriber engagement with journalism across these media brands. The manager will be a key partner for editorial teams and collaborate closely with marketing and product teams. This is a newly created position with the opportunity to make a significant impact as the team is built from the ground up. The company is a global provider of information-based analytics and decision tools, with a long-time leadership in deploying AI and advanced technologies to the legal market.
Requirements
- Curious, analytical person who thrives in a fast-paced environment.
- Experience in audience development, digital marketing, or content analytics.
- Familiarity with analytics tools such as Google Analytics, Adobe Analytics, Parse.ly, Chartbeat.
- Ability to identify patterns in data and communicate insights in plain, accessible language.
- Exceptional analytical skills and excellent written communication.
- Solid collaboration skills.
Nice To Haves
- Experience in a newsroom, media, or editorial analytics environment highly preferred.
- Experience with A/B testing and interpreting results preferred.
- Awareness of legal-industry audience preferences and sensitivities.
Responsibilities
- Analyze article and newsletter performance across platforms to understand what resonates with readers.
- Translate complex data into concise insights that support editorial decision-making.
- Help shape editorial strategies to maximize audience impact.
- Track audience behavior by product, region, channel, and topic to uncover growth opportunities.
- Identify high-performing formats, topics, and tones, and share insights.
- Write clear, jargon-free performance reports that explain why certain content succeeds.
- Design, run, and interpret A/B headline tests.
- Collaborate with product, marketing, and editorial teams on content promotion strategies.
- Help build trust and understanding of engagement metrics across the newsroom.
Benefits
- Appealing working prospect for our people.
- Numerous wellbeing initiatives.
- Shared parental leave.
- Study assistance.
- Sabbaticals.
- Annual incentive bonus.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
