Senior Director, Events Audience Strategy & Engagement

Atlantic Media • New York, NY

1d • $115,000 - $150,000 • Onsite

About The Position

Building on the 169-year legacy of The Atlantic, and centered on lively, consequential discussion of contemporary issues, The Atlantic’s events team brings the unparalleled journalism of The Atlantic to life through singular event experiences, virtually and in person. Our event portfolio includes multi-day flagship events, topical summits on a range of issues from education to criminal justice, custom programs, and on-the-record roundtable discussions with leading thinkers and changemakers. The Atlantic is hiring a Senior Director, Events Audience Strategy & Engagement to lead audience acquisition, promotional campaigns, and attendee strategy across our full events portfolio. This role is responsible for identifying and engaging the right audience for each event—whether that means curating an intimate group of senior-level decision-makers or driving broad interest in a high-profile flagship. The ideal candidate has deep experience in event marketing and audience development, with a proven track record of building high-quality audiences and managing effective campaigns across a range of event types. This person understands how to pair content with audience goals, works comfortably across editorial and commercial teams, and brings both strategic thinking and executional rigor to their work.

Requirements

• 8+ years of experience in event marketing, audience development, or campaign management.
• Experience leading high-stakes audience builds, including executive or hard-to-reach targets.
• Track record of owning multi-channel event campaigns and delivering against performance goals.
• Strong writing, segmentation, and targeting skills.
• Experience with email marketing platforms (Sailthru preferred), campaign reporting tools (Looker, Google Analytics), and event platforms (Swoogo, Vivenu, Accelevents or similar).
• Skilled collaborator with experience working across editorial, sales, and marketing.
• Highly organized and able to manage multiple campaigns simultaneously.
• Experience managing junior team members and external vendors.
• Clear communicator with strong project management skills and attention to detail.
• Committed to upholding The Atlantic’s brand and audience standards across all events.

Responsibilities

• Lead the audience acquisition and event marketing strategy across all Atlantic events, from flagship summits to bespoke advertiser events.
• Manage and mentor the Senior Manager, Audience Strategy and Engagement.
• Own audience segmentation and targeting strategy across all event formats.
• Serve as the lead stakeholder for event promotion campaigns, from list strategy to final reporting.
• Collaborate closely with sales, marketing, and editorial stakeholders to define audience goals and ensure event success.
• Direct contractor and vendor support as needed during event campaigns.
• Oversee campaign development across email, paid, and organic channels.
• Write and manage event marketing copy across platforms, ensuring clarity, accuracy, and alignment with audience strategy.
• Manage list curation and outbound communications for highly specific events with precise attendee criteria.
• Ensure all communications adhere to brand tone, design standards, and data integrity practices.
• Own the campaign calendar and execution workflows across multiple concurrent events.
• Track audience experience and own the attendee communication lifecycle from invite to confirmation to follow-up.
• Define and track KPIs for each event, including registration, attendance, and audience quality.
• Lead campaign reporting and analytics in collaboration with internal data teams.
• Translate performance insights into actionable campaign improvements.
• Identify and implement new tools or platforms to increase efficiency and targeting precision.
• Maintain and evolve audience databases, including post-event updates and segmentation refinement.
• Manage post-event survey strategy and synthesize insights to inform future planning.

Benefits

• The Atlantic Monthly Group LLC ("The Atlantic") is an Equal Opportunity Employer.
• The Atlantic is committed to diversity and encourages members of traditionally underrepresented communities to apply, including women, LGBTQ people, people of color, and people with disabilities.
• We do not discriminate against our applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law.
• Job offers to work at The Atlantic are contingent upon the candidate’s successful completion of reference checks and compliance with The Atlantic's COVID-19 vaccination policy.
• The Atlantic requires all employees to be vaccinated against COVID-19, including subsequent boosters, and submit proof of vaccination status.
• Employees who cannot receive the vaccine because of a disability/medical contraindication or sincerely-held religious belief may request an accommodation (e.g., an exemption) to this requirement.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed