Growth & Audience Lead

Cornerstone / The FADER•New York, NY

6d•$52,000 - $65,000

About The Position

For over 25 years, FADER Label has been at the forefront of discovering and developing groundbreaking musical talent. The current and former home to critically acclaimed artists including Clairo, Del Water Gap, Slayyyter, Binki, Yuna, James Ivy, Matt and Kim, and many more. We’re seeking a Growth & Audience Lead to support how our artists and content are distributed and discovered across platforms. This role works across FADER Music Group, FADER Media, and Cornerstone Agency, helping execute digital campaigns, extend content beyond its initial release, and support overall audience growth. You’ll be responsible for ensuring campaigns are aligned, content is showing up in the right places, and opportunities to expand reach are being captured.

Requirements

A digital native with a strong understanding of how content is distributed across platforms
Organized, detail-oriented, and comfortable managing multiple projects at once
Interested in music, media, and culture, with a working knowledge of how audiences engage
A clear communicator who can work across teams and follow through on execution
Someone who is proactive, reliable, and able to operate in a fast-paced environment
1–3+ years of experience in a label, management company, agency, brand, or media platform
Experience supporting or executing digital campaigns, content rollouts, or social strategy
Familiarity with influencer/creator outreach and external partnerships
Strong understanding of TikTok, Instagram, YouTube, and platform-specific formats
Experience with analytics and reporting tools related to social and content performance
Ability to manage timelines, assets, and multiple stakeholders across projects

Responsibilities

Support digital rollouts across FADER Label releases (singles, albums, tours), as well as management and editorial initiatives
Coordinate with marketing and management teams on campaign timing, platforms, and asset delivery
Identify and execute opportunities to extend campaign reach across social platforms
Support ongoing content calendars tied to releases and company priorities
Manage how content is distributed across Instagram, TikTok, YouTube, and emerging platforms
Work with creative and marketing teams to ensure content is platform-appropriate and timely
Help translate creative into formats that perform across platforms
Extend FADER editorial content (covers, interviews, franchises, live sessions) into social ecosystems
Align with editorial teams on rollout timing and distribution strategy
Support audience growth across FADER Media properties
Identify and engage creators, fan accounts, and relevant community pages
Support creator and influencer outreach tied to campaigns and releases
Help build a network of external partners that can amplify content
Work across label, management, editorial, and brand partnerships to support integrated campaigns
Ensure alignment across teams and consistency in execution
Track performance across campaigns, content, and creator activations
Share insights on audience growth, engagement, and platform performance
Support reporting for internal teams and external partners