Social Marketing and Audience Growth Intern

Sinclair Broadcast Group•Hunt Valley, MD

About The Position

We’re looking for a creative, curious, and resourceful Social Marketing and Audience Growth Intern to help grow awareness and audience for our expanding podcast network. This role is ideal for someone who understands internet culture, knows where niche communities live online, and is excited to engage authentically with fans across platforms. You’ll play a key role in identifying and participating in online conversations, seeding podcast content in relevant spaces, and helping us reach new audiences beyond traditional social channels.

Requirements

Strong familiarity with platforms like Reddit, Facebook Groups, Discord, Quora, and emerging community spaces
Strong sports knowledge (current events, statistics, history, podcasts, culture …)
Strong understanding of online culture, tone, and how to engage authentically
Excellent written communication skills with the ability to adapt voice by platform
Interest in podcasts, media, storytelling, and audience growth
Ability to think creatively and identify non-obvious distribution opportunities
Strong organizational skills and attention to detail
Self-starter who can work independently and experiment with new ideas

Responsibilities

Identify and research online communities where target podcast audiences are active (Reddit, Facebook Groups, Discord, Quora, Substack, forums, etc.)
Monitor conversations, trends, and recurring topics within these communities
Authentically engage in discussions to build credibility and relationships (not spammy promotion)
Seed podcast content, clips, and ideas into relevant conversations where appropriate
Collaborate with the content and social teams to align messaging and timing
Develop creative ways to introduce podcasts into existing conversations and cultural moments
Track which communities and tactics drive engagement, traffic, and audience growth
Assist in outreach to moderators, creators, and community leaders when needed
Stay up to date on emerging platforms, online behaviors, and audience trends
Participate in brainstorming sessions around growth, distribution, and audience development
Support additional marketing and audience growth initiatives as assigned