Director, Audience Growth & Programming (Emerging Platforms)

Lionsgate•Santa Monica, CA

5d•$130,000 - $140,000•Onsite

About The Position

The Director, Audience Growth & Programming, Emerging Platforms will drive subscriber acquisition, engagement, and retention across Lionsgate’s digital platforms. This executive will oversee programming strategy, channel curation, and library optimization, ensuring content reaches the right audiences while supporting overall digital growth objectives. The Director will leverage analytics to make data-driven programming decisions, optimize performance across platforms, and collaborate with cross-functional teams to maximize reach and monetization.

Requirements

8+ years of experience in digital content programming, audience growth, or platform strategy.
Strong understanding of digital platform ecosystems, content performance analytics, and growth strategies.
Proven experience driving subscriber growth and engagement across YouTube, FAST, AVOD, or social platforms.
Excellent strategic, analytical, and communication skills.
Bachelor’s degree required

Nice To Haves

Experience with digital-first content programming and library management.
Knowledge of audience segmentation, algorithmic content recommendations, and SEO/social optimization.
Experience managing content schedules and multi-platform channel launches.
Familiarity with YouTube monetization models and ad-supported content.
Background in testing and optimizing content strategies using performance analytics.
Exposure to international digital platforms and cross-market growth strategies.
advanced degree preferred

Responsibilities

Develop and execute audience growth strategies across digital platforms, including YouTube, Facebook, Snapchat, TikTok and other social channels.
Oversee programming decisions, channel curation, and library optimization to maximize engagement and retention.
Analyze platform performance, viewer behavior, and subscriber trends to inform programming and content strategy.
Collaborate with SVP, Global Strategy, Emerging Platforms, and cross-functional teams to align content, marketing, and growth initiatives.
Build and maintain dashboards and reporting frameworks to track audience growth, engagement, and monetization metrics.
Identify and test new content strategies, formats, and distribution tactics to drive subscriber growth.
Manage content scheduling, programming calendars, and channel launches to ensure consistency and performance.
Mentor and lead a high-performing team focused on audience growth, analytics, and programming execution.