Associate Vice President, Paid Media
About The Position
We are an integrated strategy and marketing agency. Powered by data, we bring world-class experts in each of our service areas to conceive, develop, and run campaigns that help our clients seize opportunities and solve their biggest challenges. Whether it is elevating a brand, shaping a narrative, defining a reputation, navigating a crisis, or persuading and mobilizing an audience, we don’t just break through. We break new ground. The paid advertising team is looking for someone that thrives in a fast-paced environment, want to work in a team-oriented environment, and be inclined to seek out challenges and opportunities. We are open to employees based in either the Washington, D.C., or New York City metro areas.
Requirements
- 8+ years of agency experience working in paid media programming, strategy and management.
- Ability to manage many different projects at once.
- Proven track record in lower funnel, direct response advertising and fundraising campaigns.
- Meticulous attention to detail.
- Excellent written and verbal communication skills.
- Creative, energetic, and possesses an entrepreneurial spirit.
- Experience managing and guiding junior talent.
- Ability to work with colleagues across the agency.
Responsibilities
- Owns client relationships and serves as the day-to-day lead across multiple small accounts or large workstreams.
- Manages timelines and deliverables for multiple clients with minimal oversight, proactively addresses issues, and builds trusted client partnerships.
- Leads strategic development of integrated paid media plans across multiple clients. Translates business goals and audience insights into high-impact channel strategies. Oversees platform selection, budget allocation, and measurement frameworks to ensure performance and ROI. Mentors team and drives innovation in paid media tactics.
- Designs and executes high-performing fundraising campaigns across digital channels with focus on donor acquisition, conversion rate optimization, and maximizing return on ad spend (ROAS).
- Oversees junior staff in campaign execution while also being able to jump in and directly launch and optimize campaigns as needed. Brings a proactive, strategic mindset to campaigns from launches to mid stream optimizations to wrap. Manages finance ops process.
- Guides junior staff in creating strong client reporting and adds strategic insights. Clearly communicates complex nuance and in depth media plans to the client.
- Oversees development of clear, strategic, and persuasive content across projects. Provides guidance and editorial oversight, elevating team outputs through thoughtful feedback and mentorship.
- Leverages tools and sources to generate insights that shape strategy, applying seasoned judgment rooted in client and stakeholder priorities. Ensures deliverables drive long-term goals.
- Anticipates gaps or misalignments before they arise, guides teams to course-correct, and ensures alignment with strategic objectives.
Benefits
- Competitive salaries
- Annual bonus opportunity
- Flexible hybrid remote/in office plan
- Retirement plan with automatic 3% safe-harbor contribution from Precision
- Healthcare coverage - medical, dental and vision with 90% of costs covered by Precision
- Paid vacation and sick leave
- Paid parental leave
- Professional development stipend
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
