Vice President, Paid Media

Orchestra Internal•Washington, NY

22h•Hybrid

About The Position

Orchestra is seeking a Vice President, Paid Media, to help shape and deliver integrated, audience-first paid media strategies for clients across its portfolio. This senior leadership role oversees sophisticated paid media engagements from strategy and planning through activation, optimization, measurement, and reporting. The Vice President translates clients’ business and communications objectives into channel-agnostic media strategies designed to reach the right audiences and drive measurable impact. Working closely with the Head of Paid Media, the Vice President will help lead and develop team members, establish best practices, ensure high-quality work across accounts, and contribute to the growth of Orchestra’s paid media capabilities. The role calls for deep paid media expertise, strong client and people leadership, and an entrepreneurial mindset. The position is hybrid, with three days per week in the New York, Boston, or Washington, D.C. office; remote candidates will also be considered, working East Coast hours.

Requirements

10+ years of paid media experience, including significant experience developing and overseeing integrated, multi-channel media strategies.
Strong agency experience managing multiple clients, teams, and competing priorities in a fast-paced environment.
Deep understanding of paid social, search, and programmatic, with broader experience across channels such as CTV, streaming audio, OOH, print, and publisher partnerships.
Experience developing strategies for both B2B and B2C audiences.
Ability to translate business and communications objectives into audience, channel, investment, and measurement strategies.
Strong client leadership skills and experience advising and presenting to senior-level client stakeholders.
Proven experience managing, mentoring, and developing media professionals, including leadership through direct management and influence.
Strong understanding of campaign measurement, reporting, and optimization, and ability to turn data into clear insights and strategic recommendations.
Experience contributing to new business, organic growth, scoping, and/or proposal development.
Excellent written and verbal communication skills, including the ability to clearly explain complex media concepts to media and non-media audiences.
Collaborative, entrepreneurial leadership style and ability to work across disciplines and align teams around shared goals.
Strong judgment, organization, and attention to detail, with the ability to navigate ambiguity and solve problems proactively.

Nice To Haves

Experience across multiple industries or client verticals is strongly preferred.

Responsibilities

Lead paid media strategy across multiple client accounts and oversee end-to-end, multi-channel campaigns across diverse industries, audiences, and objectives.
Develop audience-first, channel-agnostic strategies that translate client business and communications goals into media approaches, channel recommendations, investment strategies, and measurable KPIs.
Serve as a senior paid media counselor to clients and internal account leaders, presenting recommendations, performance insights, and proactive opportunities.
Oversee integrated media planning across paid social, paid search, programmatic display and video, CTV, streaming audio, OOH, print, publisher partnerships, and other relevant opportunities.
Guide campaign planning, activation, optimization, and measurement to ensure work meets Orchestra’s standards for strategy, quality, accuracy, and performance.
Review media plans, campaign setups, reporting, and strategic deliverables, providing direction and actionable feedback to team members.
Manage, mentor, and develop paid media team members, setting expectations, strengthening strategic capabilities, and supporting career growth.
Partner with the Head of Paid Media on team structure, resourcing, workflow, and operational best practices.
Collaborate with colleagues across strategy, insights, creative, earned media, organic social, influencer, and other capabilities to develop integrated client solutions.
Partner with client and growth teams to identify organic growth and new business opportunities and contribute paid media strategy, scoping, and recommendations to proposals and pitches.
Stay current on advertising platforms, privacy and measurement, emerging media opportunities, and industry best practices, translating developments into actionable guidance.
Help evolve Orchestra’s paid media products, processes, tools, and points of view.