Associate Social Media Manager

TestHiring • Greenwood, SC

3d • Remote

About The Position

Are you a social media enthusiast with a knack for creating engaging content and building vibrant online communities? We are seeking a highly motivated and creative Associate Social Media Manager to join our dynamic marketing team. In this role, you will be instrumental in executing our social media strategy across various platforms, helping to elevate our brand presence, connect with our audience, and drive impactful digital conversations. This is an exciting opportunity for an individual with a passion for digital trends, excellent communication skills, and a strong understanding of the United States social media landscape. You will collaborate closely with cross-functional teams to ensure our social media efforts align with overall business objectives and resonate with our target demographics. If you're eager to contribute your expertise to a growing brand and make a tangible impact, we encourage you to apply and help us shape our digital narrative.

Requirements

• Bachelor's degree in marketing, Communications, Journalism, or a related field.
• 0-2 years of proven experience in social media management or a similar digital marketing role, preferably within the United States market.
• Strong understanding of various social media platforms, their algorithms, and audience demographics.
• Excellent written and verbal communication skills in English(additional regional languages are a plus).
• Proficiency with social media scheduling and analytical tools (e.g., Hootsuite, Sprout Social, Meta Business Suite, Google Analytics).
• Basic understanding of social media advertising principles and campaign management.
• Creative mindset with an ability to generate innovative content ideas.
• Ability to work independently and as part of a collaborative team in a fast-paced environment.

Nice To Haves

• Prior experience in a marketing agency or a fast-growing startup.
• Basic knowledge of graphic design tools (e.g., Canva, Adobe Spark) for creating social media visuals.
• Experience with video editing software (e.g., InShot, CapCut, Adobe Premiere Rush) for short-form video content.
• Demonstrable portfolio of previous social media work or campaigns.

Responsibilities

• Assist in the development and execution of engaging social media content across platforms like Instagram, Facebook, LinkedIn, Twitter, and YouTube, tailored to the Indian market.
• Support the community management efforts by actively responding to comments, messages, and inquiries in a timely and professional manner, fostering positive brand interactions.
• Conduct research on trending topics, hashtags, and competitor activities to identify opportunities for content creation and audience engagement.
• Schedule and publish social media posts using social media management tools, ensuring consistent brand voice and optimal posting times.
• Track and analyze key social media metrics and generate regular reports on performance, identifying areas for improvement and growth.
• Collaborate with the content team to repurpose existing content and create new, original assets suitable for social media distribution.
• Stay up-to-date with the latest social media trends, platform updates, and best practices in the Indian digital landscape.
• Assist in influencer marketing initiatives, including identifying potential collaborators and tracking campaign performance.
• Support the execution of paid social media campaigns, including ad creative development and basic audience targeting.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level