Associate Social Media Manager

Instacart

1d•CA$86,000 - CA$90,500•Remote

About The Position

Instacart is seeking a Social Media Manager to own the everyday heartbeat of its social presence. This role is crucial for building brand love and telling Instacart's story beyond transactions. The ideal candidate will be a strategic executor and creative engine behind always-on content, managing platform operations and ensuring consistent, creative, and relevant brand representation. This position offers a chance to define what a beloved, culturally relevant household brand looks and sounds like. The role is part of the Brand Marketing team, reporting to the Head of Social, and focuses on building brand equity and driving growth.

Requirements

Bachelor's degree in Marketing, Communications, or related field
3+ years of experience as a Social Media Manager
5+ years in social media and marketing roles overall
Proven track record managing always-on content across TikTok, Instagram, Threads, X, Pinterest, and YouTube Shorts
Experience owning content calendars and publishing workflows end-to-end
Pop culture obsessed. You know what's trending, what's dying, and what's about to blow up before it hits everyone else's FYP
Strong analytical mindset with hands-on experience in social analytics platforms (e.g., Sprinklr, Dash Hudson)
Experience building and presenting monthly, quarterly, and annual performance reports in both spreadsheet and deck formats
Strong cross-functional collaborator with proven experience working closely with Creator, CX, Brand, PR, and Paid teams to align social with broader campaign and community goals
Demonstrated ability to write creative briefs and provide feedback to freelance or contract content creators
Meticulous attention to detail — from copy accuracy to publish timing, nothing slips through the cracks
Comfortable navigating ambiguity and shifting priorities while staying organized, proactive, and solutions-oriented
Strong creative judgment with the ability to give thoughtful, actionable feedback on content and storytelling

Nice To Haves

Experience in creating and editing lofi Tiktoks and familiar with editing tools such as CapCut
Understanding of SEO best practices as applied to social and digital content
Experience collaborating with content creators and influencers across tiers (micro to mega) to develop social-first concepts that support trends, launches, brand moments, and cultural relevance
Understanding of the influencer ecosystem, social/PR gifting campaigns, and creator-driven amplification strategies

Responsibilities

Own the everyday heartbeat of Instacart's social presence.
Serve as the strategic executor and creative engine behind always-on content.
Write briefs and lead platform operations.
Ensure Instacart shows up consistently, creatively, and relevantly between major campaigns.
Ideate content around food trends.
Manage content calendars and publishing workflows end-to-end.
Collaborate with Creator, CX, Brand, PR, and Paid teams to align social with broader campaign and community goals.
Provide feedback to freelance or contract content creators.
Create and edit lofi Tiktoks.
Collaborate with content creators and influencers across tiers to develop social-first concepts.
Develop social-first concepts that support trends, launches, brand moments, and cultural relevance.
Manage social/PR gifting campaigns.
Develop creator-driven amplification strategies.