Associate Social Director

Adelphi Group • Minneapolis, MN

5d • $100,000 - $120,000 • Hybrid

About The Position

The Associate Director of Social Strategy develops, implements, and maintains forward-thinking social media engagement strategies across platforms and communities to support agency and client business goals. The role combines creative and strategic skills, including expertise in paid social advertising, and manages direct reports while supporting existing clients and new business initiatives.

The Associate Social Director leads integrated social strategy development, turns consumer, cultural, social listening, and performance data into actionable insights, and builds channel-specific content and engagement frameworks. The position defines measurement plans and reporting, analyzes performance, and recommends improvements. It also serves as the primary strategic partner to the agency’s largest social media client, providing thought leadership and guidance on trends, platform changes, content opportunities, and competitive activity.

The position requires working in the office at least three days per week, unless additional in-office days are directed by the agency or manager, to the extent permissible by local law.

Requirements

• At least 7 years of experience dedicated to social media strategy, digital marketing, or integrated communications.
• Deep expertise across major social platforms, social listening tools, creator/influencer ecosystems, emerging trends, and paid social best practices.
• Strong analytical ability to synthesize data, research, and cultural insights into clear strategic direction.
• Proven experience leading large, complex client businesses and influencing cross-functional teams to deliver integrated marketing solutions.
• Exceptional presentation, facilitation, and client management skills, including communication with working teams and executives.
• Experience with issues management, social listening, and crisis communications.
• Working experience with social listening tools, platform ad managers, and content scheduling tools.
• Bachelor’s degree in journalism, advertising, strategic communications, or public relations, or relevant experience.

Nice To Haves

• Agency experience is preferred.

Responsibilities

• Lead development of integrated social media strategies aligned with business objectives, brand positioning, audience insights, and broader marketing initiatives.
• Translate consumer, cultural, social listening, and performance data into actionable insights for content, campaign, community management, creator, and paid social strategies.
• Develop channel-specific content and engagement frameworks, identify the appropriate role for each platform, and optimize strategies to drive awareness, consideration, engagement, and conversion.
• Define measurement plans, KPIs, and reporting frameworks; analyze performance and provide strategic recommendations to improve business and social outcomes.
• Serve as the primary strategic partner to the largest social media client, providing thought leadership and guidance on social trends, platform evolution, content opportunities, and competitive activity.
• Manage direct reports.
• Support existing clients and new business initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior