Associate Program Manager, Loyalty Marketing Specialist

CVS Health•Chicago, IL

7d•$46,988 - $112,200•Hybrid

About The Position

CVS Health is a Fortune 10 company embarking on a journey of evolving its existing ExtraCare program into a world-class, customer-focused personalization and loyalty program. This is a top initiative within the company, and we are dedicated to recruiting the best talent in the world to help propel us to this goal. We are looking for the best and brightest to join our program planning team and help transform the way we deliver relevant content to each customer. CVS Health is looking for a dynamic individual with a passion for driving business results. As a member of the team, you will help manage our direct-to-customer communications through our CRM lifecycle journeys. You will develop strong relationships with marketing strategists, marketing operations, and others to optimize the planning process and build an understanding of the business, our customers, and goals. Your role will include translating strategic intent into cohesive, executable plans. You will present your plans to gain alignment and drive teams towards flawless execution. Successful candidates will have a proven track record of managing many projects simultaneously and partnering with cross-functional business stakeholders. He/she will be highly organized yet flexible, have a strong attention to detail and have exceptional communication skills, both spoken and written. He/she will be comfortable working in an environment of ambiguity and change as we continuously optimize to exceed our customers' expectations and build our future marketing objectives.

Requirements

2+ years of related experience in marketing campaign, project or program management
Basic working knowledge of Excel or another spreadsheet tool
Shown ability to work across multiple, simultaneous projects with high time demands and meet critical deadlines
Highly organized with exceedingly strong attention to detail

Nice To Haves

Loyalty or Lifecycle marketing experience in retail, healthcare, consumer packaged goods, OR related consulting environment
CRM or personalization experience with Email, Direct Mail, SMS/Push
Working knowledge of Microsoft Office Suite (Excel, Word, PowerPoint, Outlook, Teams, SharePoint, CoPilot and OneDrive)
Experience using Adobe Workfront or other similar marketing project tracking software
Excellent communicator, both verbal and written
A real passion for understanding and meeting customer preferences & driving business results
Proven track record of delivering high levels of service to internal and external customer

Responsibilities

Build relationships with stakeholders, both upstream and downstream in the marketing campaign development process
Help drive adherence to annual & quarterly planning processes, ensuring our team keeps laser-focused on work with the highest value
Develop an understanding of multiple strategic objectives and make recommendations on the most effective way(s) to support them.
Develop an understanding of current & upcoming new system capabilities and their potential impact on assigned projects
Partner with Marketing Operations to understand how campaigns and customer journeys are built to influence recommendations for future campaign execution
Participate in lifecycle marketing PODs to gain customer insights, review results and brainstorm new ideas
Use results to help frame new recommendations for placements of front store channel initiatives
Translate high-level strategic intent into cohesive, executable specifications that act as the source of truth and enable us to deliver the intended results and learnings across our owned marketing channels.
Attend (and sometimes lead) cross-functional kickoff meetings to share & gain alignment on plans developed in a way that leads to flawless execution and delivers expected learnings for future communications
Incorporate testing, working with analytics and strategy partners to gain learnings that optimize the customer experience and business results.
Strategic point of contact to help resolve issues that arise during the project execution phase
Communicate with 3rd party providers regarding upcoming projects to ensure proper scheduling and deployments
Identify opportunities for process improvements and plans to mitigate any risks