Consumer Loyalty Program Manager

Regions Bank•Atlanta, GA

1d•$162,288 - $229,760•Onsite

About The Position

At Regions, the Consumer Loyalty Program Manager designs and executes loyalty strategies that deepen relationships, enhance customer experience, and drive engagement across our financial services offerings. This role champions customer-centric initiatives, leveraging data and technology to deliver personalized, impactful programs aligned with Regions’ mission to make life better.

Requirements

Bachelor’s degree in a related field
Twelve (12) years of experience in card loyalty or relationship loyalty product management for a financial services company, loyalty marketing, or loyalty program/vendor product management
Ability to inspire and lead cross-functional teams in a fast-paced environment
Ability to lead by influence and oversee high performing cross functional teams
Ability to understand financial implications of key performance drivers across a consumer bank – profitability, relationship depth, deposit aggregation, top of wallet status, etc.
Advanced data analysis skills with advanced modeling experience in the field of loyalty programs
Exceptional verbal and written communication skills
Strong collaboration and stakeholder management abilities
Strong product management skills
Understanding of data analytics, technology platforms, and digital marketing

Nice To Haves

Certification in Agile Product Management or Pragmatic Marketing model
Entrepreneurial mindset with a focus on innovation and customer-centricity
Experience with financial P&L management and/or proforma level product P&L development and management
Experience with the financial treatment of loyalty programs and accruals
Experience with omni-channel marketing and personalization strategies
Familiarity with regulatory requirements in financial services
Knowledge of consumer bank relationship lifecycle management and product specific retention and growth drivers
Proven track record of leading large-scale, customer-focused initiatives

Responsibilities

Develops and implements a loyalty program strategy that reflects Regions’ values and strengthens customer retention
Identifies innovative opportunities to differentiate Regions’ loyalty offerings in the marketplace
Ensures loyalty initiatives enhance the overall customer experience and aligns with Regions’ brand promise
Oversees customer communication strategies for program launches, updates, and engagement campaigns
Collaborates with analytics and technology teams to leverage data for personalization and program optimization
Understands how technology platforms support loyalty programs and ensures seamless integration
Partners with marketing, product, operations, and compliance teams to deliver omni-channel loyalty experiences
Builds strong relationships across internal and external stakeholders to ensure program success
Defines key performance indicators (KPIs) and tracks program performance, providing insights and recommendations for continuous improvement
Manages budgets and resources effectively to deliver on strategic objectives