Associate Program Marketing Manager

Thompson Hospitality Corporation • Reston, VA

5d

About The Position

The Associate Program Marketing Manager supports the execution of the company's gift card program and other high-impact, revenue-driving initiatives including catering/private events. The position requires a blend of analytical focus, creativity, and analytics/project management skills to grow multiple revenue streams and expand the group's restaurant footprint.

Requirements

• Strong digital marketing capabilities, cross-functional leadership, and data-driven analytical skills combined with creative design abilities.
• A growth-minded marketing professional with a background in multi-unit hospitality, restaurant groups, or corporate retail environments.
• Knowledge of gift card program is a plus.

Responsibilities

• Execute and manage the corporate gift card and catering/private event programs across multiple restaurant brands.
• Develop and implement comprehensive multi-channel marketing campaigns to drive guest traffic, boost customer counts, and increase average check sizes for these programs.
• Contribute heavily to the company's email and SMS marketing distribution programs to engage and retain target audiences supporting all of the brands.
• Collaborate with operations, IT, Private Events team and store management teams to align marketing programs.
• Monitor competitor activities, analyze industry market trends, and track performance metrics to measure campaign return on investment and all gift card measures.
• Support local gift card activations and tracking and catering/event marketing programs.

Benefits

• Health/Dental/Vision
• Paid Time Off
• 401(k), matched up to 4%
• Short and Long Term Disability
• Tuition Reimbursement
• Employee Referral Program
• Pet Insurance
• Discounts: Hotels, Travel, Tickets, Restaurants

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed