Marketing Program Manager

Schneider Electric•Nashville, TN

4d•Hybrid

About The Position

The Marketing Program Manager is responsible for developing and executing integrated marketing programs that advance Schneider Electric's growth objectives across the Buildings End Market. Working closely with Segment Marketing leaders, this role transforms strategic priorities into compelling, customer-centric marketing initiatives that build awareness, strengthen customer engagement, generate demand, and support commercial outcomes. The ideal candidate combines strong marketing expertise with exceptional execution capabilities, bringing together cross-functional teams to deliver impactful campaigns and experiences across the buyer journey. This role is ideal for a marketer who enjoys turning ideas into action, thrives in a collaborative environment, and is passionate about helping customers modernize the built environment and critical infrastructure.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
5-8 years of experience in B2B marketing, with demonstrated success executing integrated marketing programs and campaigns.
Experience managing multi-channel marketing initiatives, including digital campaigns, content marketing, events, communications, and sales enablement.
Strong understanding of modern marketing principles and the B2B buyer journey.
Proven ability to collaborate across cross-functional teams and influence stakeholders in a matrixed environment.
Experience analyzing marketing performance data and translating insights into action.
Exceptional organizational, communication, and project leadership skills.
Currently local to Raleigh, NC; Nashville, TN; or Boston, MA and able to travel up to 25% of the time

Nice To Haves

Experience in commercial buildings, energy management, data centers, industrial technology, or other complex B2B industries is preferred.

Responsibilities

Develop and Execute Segment Marketing Programs: Lead the planning and execution of integrated marketing programs aligned to Buildings End Market priorities. Translate segment strategies into coordinated campaigns, thought leadership initiatives, customer events, digital experiences, and sales enablement activities. Ensure all activities reinforce segment messaging, differentiation, and business objectives.
Drive Integrated Campaign Activation: Partner with teams across demand generation, web, communications, content, events, and agencies to deliver cohesive, multi-channel campaigns. Coordinate campaign launches and activation plans across paid, owned, and earned channels. Maintain a strong focus on delivering compelling customer experiences throughout the buying journey.
Support Customer and Market Engagement: Develop marketing programs that address the needs of key audiences, including building owners, executives, facility leaders, consultants, contractors, and channel partners. Identify opportunities to increase market engagement through industry events, executive programs, strategic partnerships, and thought leadership initiatives. Leverage customer and market insights to inform program and optimize performance.
Measure and Optimize Marketing Impact: Track program performance against established marketing objectives and KPIs. Analyze campaign results to identify insights, recommend improvements, and inform future marketing investments. Communicate program outcomes and business impact to key stakeholders.
Foster Cross-Functional Collaboration: Partner closely with marketing leaders, sales teams, product marketers, global peers, and agency partners to ensure alignment and execution excellence. Manage timelines, deliverables, and communications across multiple initiatives while balancing competing priorities. Champion a collaborative, customer-focused approach to marketing execution.