Associate Product Manager, Media Solutions

Vestcom•Little Rock, AR

About The Position

Vestcom is extending its shelf-edge data and media from print to digital, beginning with in-store screens. The Associate Product Manager, Media Solutions connects this strategy to the systems that support it. This hands-on technical product role maps end-to-end data flows, identifies gaps that prevent digital-format deployment, and converts those gaps into a prioritized execution plan. The role focuses on data, platform capabilities, customer discovery, and business cases to support accurate in-store screen deployments.

Requirements

  • At least 2 years of media experience in a technical, data-heavy role, such as data analyst, solutions engineer, technical business analyst, or associate product manager.
  • Comfort writing SQL and independently exploring unfamiliar datasets.
  • Ability to trace data flows between systems using API documentation and schemas.
  • Experience working day-to-day with engineering teams on requirements, tickets, or sprint work.
  • Clear and concise writing.
  • Practical use of AI tools in personal work.
  • Good judgment and a proactive, problem-solving attitude.

Nice To Haves

  • Experience with digital signage.
  • Experience with content management systems.
  • Experience with grocery retail product data.
  • Exposure to retail media networks and ad tech.

Responsibilities

  • Map end-to-end data flows from Vestcom source systems to in-store displays, querying data independently and confirming findings with engineering.
  • Identify gaps in data, APIs, and platform capabilities that block the move from analog shelf-edge media to digital formats, and create a phased execution plan.
  • Write clear requirements and tickets for an organized backlog, and ship working, tested pipeline and platform changes in iterations.
  • Support quality assurance by validating that data reaches screens correctly and ensuring engineers understand the context of what they are building.
  • Participate in retailer and partner discovery to capture technical requirements.
  • Provide data inputs for business cases and research expansion of the in-store media channel.

Benefits

  • Inclusive Care: expert, whole-health care regardless of gender identity.
  • 401(k) plan with an automatic contribution of 3% of eligible pay, even if the employee contributes nothing, plus a 50% match on the first 7% of eligible pay contributed.
  • Medical insurance plan options, with Avery Dennison sharing plan costs.
  • Paid time off, with a vacation program that varies based on experience and position.
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