Associate Product Manager – Goalie

Warrior Sports (New Balance)•Shelby Township, MI

About The Position

The Associate Product Manager – Goalie is responsible for supporting the end-to-end development, management, and growth of the goalie product line. This role partners closely with R&D, design, sales, and marketing to deliver high-performance products aligned with brand strategy, consumer needs, and business objectives. The position plays a key role in product planning, execution, go-to-market alignment, and market intelligence.

Requirements

1-3 years of experience in product management, hockey specialty retail, merchandising, product engineering, or product development and design.
Bachelor’s degree or equivalent combination of education and relevant experience.
Knowledge of and passion for ice hockey, with a strong preference for goaltending experience or expertise.
Strong analytical and quantitative skills with the ability to build data-driven business cases.
Proficiency in Microsoft Office Suite.
Exceptional written and verbal communication and presentation skills.
Strong interpersonal skills with the ability to influence and collaborate across teams.
Ability to manage multiple projects concurrently in a fast-paced environment.

Responsibilities

Create and maintain detailed product briefs and line plans for goalie product launches.
Support the evolution of line architecture and product life cycles to drive business growth.
Identify new product opportunities and carryover strategies.
Coordinate with Goalie R&D to ensure development samples, timelines, and performance targets are met.
Manage product life cycle milestones from concept through launch and post-launch evaluation.
Complete all operational requirements and documentation for product SKUs, including item creation in product management systems.
Partner with design, development, sales, and marketing teams to deliver top-tier products.
Ensure strong alignment with go-to-market plans across all functions.
Present product updates and recommendations at internal gate reviews, key account meetings, and sales launches.
Prepare and analyze market insights, trend reports, and competitive data to inform product strategy.
Leverage research, cost analysis, and demand forecasting to support pricing recommendations.
Collaborate with sales leadership to develop product sales strategies and support market share objectives.
Support major product launches and sales enablement initiatives.
Partner with marketing to ensure accurate and compelling product information across digital platforms.
Contribute to technical product content including videos, illustrations, performance copy, catalogs, and retail tools.
Attend retail demo, fit, and on-ice events to gather consumer insights and identify opportunities to enhance the in-store experience.
Support athlete activations, line reviews, and product launches as needed.
Drive the development and continuous improvement of sales and consumer-facing tools, including online product customizers.
Support overall team initiatives and contribute to shared goals and objectives.