Associate, Owned Media

Foot Locker•New York, NY

2d•$67,000 - $70,000

About The Position

The Associate, Owned Media is a hands-on role responsible for building, quality-checking, deploying, measuring, and optimizing personalized batch campaigns across email, SMS, and app push. The role focuses on constructing campaigns in platform, assembling content modules, configuring audience and personalization logic, and carefully checking every element before delivery. Working in a CDP-enabled environment introducing technologies for AI-driven content decisioning, the associate helps optimize owned media placements so relevant content reaches the right customers in the right position and sequence. The position delivers promotional, campaign-driven, and calendar-based batch communications. Strong operational discipline, attention to detail, analytical thinking, and rigorous campaign QA support the goals of engagement, retention, spend per customer, and long-term customer value. The associate works with CRM, lifecycle, eCommerce, brand, creative, analytics, marketing technology, mobile/app, legal/compliance, and platform or vendor teams. The role also supports audience segmentation, testing, measurement, decisioning tools, compliance, and repeatable cross-channel processes.

Requirements

2–3 years of experience in CRM, lifecycle, email, SMS/push marketing, campaign operations, or a related digital marketing role.
Demonstrated hands-on experience personally building, quality-checking, and deploying campaigns at volume across one or more owned media channels.
Familiarity with email/SMS/push platforms, CRM tools, CDPs, campaign management systems, and emerging AI/content decisioning technologies.
Understanding of owned media KPIs, including delivered volume, open/click rate, conversion, revenue, engagement, opt-outs, and customer value metrics.
Familiarity with A/B testing, campaign reporting, and translating results into recommendations.
A media optimization mindset and the ability to investigate underperforming placements while maintaining disciplined, accurate execution.
Knowledge of compliance and privacy concepts, including CAN-SPAM, TCPA, consent, suppressions, GDPR, and data handling best practices.
Strong attention to detail, organizational skills, analytical mindset, and communication skills.
Collaborative, curious, customer-focused, and comfortable working in cross-functional environments.
Strong Excel and PowerPoint skills.
Candidates are asked not to use AI tools during interviews or assessments; cameras must be on for virtual interviews.

Nice To Haves

Experience with segmentation, audience targeting, dynamic content, content placement and personalization logic, or AI-assisted content decisioning tools.
Retail, eCommerce, DTC, or omnichannel experience.
Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.

Responsibilities

Build, quality-check, schedule, deploy, and support batch campaigns across email, SMS, and app push.
Translate campaign briefs, calendars, audience requirements, creative assets, platform inputs, and stakeholder direction into accurate campaign deliverables.
Assemble templates, modules, and content blocks with attention to placement, hierarchy, and sequencing.
Coordinate campaign timelines, dependencies, approvals, asset intake, and deployment readiness.
Partner with CRM, lifecycle, eCommerce, brand, creative, analytics, marketing technology, mobile/app, legal/compliance, and platform or vendor teams.
Support audience creation, segmentation, targeting, and validation with CRM strategy, analytics, CDP, and marketing technology stakeholders.
Define, document, and quality-check audience logic for acquisition, active, lapsing, lapsed, reactivated, loyalty/member, high-value, and behavior-based groups.
Validate suppressions, exclusions, consent requirements, personalization rules, and targeting logic.
Perform cross-channel quality checks on links, images, copy, subject lines, preheaders, SMS character limits, push copy, personalization, dynamic and AI-selected content, audience logic, tracking, rendering, send timing, quiet hours, and compliance language.
Identify and resolve campaign risks such as content inconsistencies, broken links, rendering issues, tracking gaps, targeting concerns, and approval needs before deployment.
Maintain accuracy, customer experience, and brand presentation across owned media channels.
Determine which offers, products, categories, and creative modules appear for different audiences and in what order.
Build and maintain dynamic content, rules, and variable logic for personalized placements at scale.
Understand and quality-check decisioning rules, content libraries, eligibility criteria, fallback content, and AI-generated or AI-selected content for accuracy, brand alignment, and compliance.
Document configurations, test cases, and execution standards for new tools, and help turn platform capabilities into repeatable processes.
Partner with marketing technology, data, analytics, and vendor teams to troubleshoot issues, validate outputs, and improve decisioning performance.
Execute A/B and multivariate tests across campaigns and channels, including setup, quality checks, monitoring, and documentation.
Analyze placement-level and module-level performance and apply findings to future campaign builds.
Work with analytics and strategy teams to translate insights into optimizations and connect planning, execution, and outcomes.
Ensure campaigns follow legal, compliance, privacy, brand, and data protection guidelines.
Maintain working knowledge of CAN-SPAM, TCPA, SMS consent, opt-out handling, quiet hours, state requirements, and applicable privacy standards.
Promote repeatable execution standards, process documentation, and scalable cross-channel operations.
Communicate campaign status, risks, quality-check findings, approval needs, and performance insights clearly.
Bridge strategy, data, technology, creative, and campaign execution.