About The Position

The World Bank Group’s Education and Skills (EduSkills) practice supports IFC and World Bank teams with expertise and knowledge solutions for higher education institutions, technical and vocational colleges, early childcare providers, skilling providers, and edtech providers. In tertiary education, the practice supports institutions with digital transformation and AI adoption, graduate skills and employability, and expansion into continuing education, international education, and technical and vocational education. The ETC Associate Operations Officer will contribute to two workstreams. Approximately 60% of the role supports VITAE employability advisory, including communications, marketing, media and donor relations for work in Senegal, the Philippines, Kenya, and Nigeria, as well as client advisory delivery in English, Portuguese, Spanish, and French. Approximately 40% supports D4TEP digital transformation advisory, including global program delivery, the AI module, Digital Maturity Benchmarking, and the Colab community of practice.

Requirements

  • A master’s degree and at least five years of combined work experience in communications, social media marketing, digital transformation, and tertiary education consulting.
  • Demonstrated experience providing consultancy engagements for private- and public-sector tertiary education clients in emerging markets.
  • Prior work experience with the World Bank Group.
  • Excellent communication skills in English, Spanish, and Portuguese.
  • Self-starter with a results-based mindset.
  • Sound problem-solving skills and attention to detail.
  • Ability to deliver quality outputs under challenging and unpredictable timetables.
  • Flexibility to adapt quickly to changing priorities and manage parallel workstreams.
  • Commitment to the World Bank Group mission, strategy, and values.

Nice To Haves

  • Fluency in French.

Responsibilities

  • Update VITAE’s marketing strategy and KPIs, maintain its communications calendar, and track usage, user feedback, and results.
  • Manage VITAE marketing activities, including campaigns, LinkedIn advertising in English and Spanish, Google Ads, and YouTube advertising; monitor engagement and adjust activities to meet targets.
  • Lead development of VITAE marketing collateral and content for the program and website, including blog posts, stories, case studies, and webpage copy.
  • Coordinate with internal and external experts to develop, finalize, and publish content in accordance with the communications calendar, marketing strategy, and usage results.
  • Coordinate media coverage and visibility for VITAE events, managing vendors, editors, and translation and working with donor representatives and internal WBG teams.
  • Coordinate with the WBG communications team to cross-utilize content between VITAE and WBG websites and communications materials.
  • Work with the website vendor to manage web development tasks, the technology stack, and web architecture, ensuring effective site operations and cost effectiveness.
  • Track and report website and marketing KPIs, distribute and discuss results, and initiate strategy adjustments to meet or exceed targets.
  • Prepare and present reports and presentations on marketing and communications results and cost-benefit, coordinating input providers.
  • Support VITAE Benchmarking, Assessment, and implementation support for clients by preparing institutional and aggregate reports, presentations, and recommendations in English, French, Portuguese, and Spanish.
  • Prepare and finalize donor reports, collateral, updates, and PSR inputs on WBG and VITAE work in the four focus countries.
  • Support the design and delivery of the D4TEP AI Design Lab and related client engagements, including institutional assessments, data collection and analysis, workshop preparation, and client coordination.
  • Coordinate project activities and track deliverables, client participation, and progress across engagements.
  • Prepare analytical, technical, and client-facing materials, including assessments, presentations, workshop materials, findings, and recommendations.
  • Consolidate pilot templates to support systematic replication of program delivery.
  • Support Digital Maturity Benchmarking exercises with individual institutions and at national or system level.
  • Manage Digital Maturity Benchmarking data collection and validation and support analysis of institutional digital maturity across university operations and academic delivery.
  • Prepare institutional and aggregate reports, presentations, and recommendations for universities, government agencies, and other stakeholders.
  • Support the management and growth of D4TEP Colab as a community of practice for higher education institutions and partners working on digital transformation.
  • Monitor platform participation and engagement and use analytics to inform community activities and content.
  • Coordinate knowledge resources, peer-learning activities, webinars, workshops, and other events.
  • Support engagement with participating institutions, experts, and partners and identify opportunities for knowledge exchange across the D4TEP network.
  • Contribute to proposals, presentations, technical notes, client reports, and other materials supporting new and ongoing engagements.
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