Associate Media Manager, Affiliate

The Home DepotAtlanta, GA
Onsite

About The Position

The Associate Media Manager is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.

Requirements

  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.
  • 3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer
  • Previous experience with retail websites and analytics
  • Previous experience working with large established digital properties such as Google, Youtube, Bing, Yahoo, Facebook
  • Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
  • Presentation and writing skills
  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
  • 3 years of experience

Nice To Haves

  • experience with newer properties such as Pinterest and Twitter a major plus

Responsibilities

  • Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy
  • Help to develop and support test & learn agendas
  • Track and ensure channel performance standards are met or exceeded
  • Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign
  • Involved in agency and partner management and integration into workflows
  • Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc
  • Ensure best practices are utilized/shared
  • Act as an informal leader and mentor within the channel organization
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