Associate Media Director, Strategy & Planning
About The Position
Quigley-Simpson is seeking an Associate Media Director to lead media planning for two financial accounts. The role calls for a strategic thinker with strong cross-functional leadership skills and deep expertise in direct response media planning and buying, using data-driven insights to achieve measurable outcomes. The Associate Media Director owns media strategy, client engagement, and team leadership. The position leads end-to-end planning, from strategy and budget allocation through activation and optimization, with decisions tied to measurable client outcomes. It also owns client relationships, leads cross-channel campaign recommendations, coordinates internal and external teams, oversees reporting and campaign execution, and maintains financial accountability for media budgets. The role directly manages and develops Media Planners and Associate Media Planners and contributes expertise to agency-wide professional growth initiatives.
Requirements
- Bachelor's degree.
- 5+ years of media agency experience in client service, media planning, buying, and reporting roles.
- Strong background in digital and traditional media.
- Understanding of digital ad trafficking processes and platforms, including CM360 and IAS.
- Ability to distill data into actionable insights.
- Ability to collaborate and communicate with clients to strengthen relationships.
- Proven accountability in managing multiple team members.
- Ability to create solutions and proactively resolve issues.
- Ability to meet deadlines and prioritize tasks by importance.
Nice To Haves
- Prior exposure to media-planning processes or resources such as comScore, Prisma/Media Ocean, MRI Catalyst, Commspoint, or Tableau.
- Prior exposure to media-planning processes or resources such as CM360, comScore, Prisma/Media Ocean, MRI Catalyst, Commspoint, Media Radar, or Google Ads.
Responsibilities
- Own end-to-end planning, including data-informed strategy development, budget allocation, activation, and optimization, tying decisions to measurable client outcomes.
- Own client relationships; independently lead meetings, present recommendations, manage feedback, and proactively resolve challenges.
- Work with multiple clients across enterprise-sized organizations.
- Lead cross-channel media strategies and recommendations grounded in data, audience insight, and campaign goals.
- Lead Activation, Analytics, and Ad Ops cross-functionally, ensuring teams meet agreed timelines and deliverables.
- Coordinate with internal and external teams to apply high-quality thinking, measurement, and reporting to campaign KPIs.
- Initiate and review reports, trends, and results; interpret data to provide proactive strategic recommendations and next steps.
- Oversee media budgets, pacing, forecasting, reconciliations, and strategic reallocations.
- Manage campaign execution and oversight, including launch readiness, trafficking dependencies, accuracy, and on-schedule delivery.
- Directly manage, mentor, and guide Media Planners and Associate Media Planners, supporting their professional growth and development.
- Participate in Professional Growth Development Initiatives, including POVs, white papers, and committees, and share expertise with the agency.
- Model a positive attitude and foster a healthy team environment.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
