Associate Media Director, Strategy & Planning
About The Position
Quigley-Simpson is seeking an Associate Media Director to lead media planning for two financial accounts. The role calls for strategic thinking, cross-functional leadership, and expertise in direct-response media planning and buying to deliver measurable outcomes. The Associate Media Director owns media strategy, client engagement, and team leadership. The position oversees end-to-end planning, including data-informed strategy, budget allocation, campaign activation, and optimization. It also leads client relationships and cross-channel recommendations, coordinates Activation, Analytics, and Ad Ops teams, monitors campaign performance and financials, and manages campaign execution. The role directly manages and develops Media Planners and Associate Media Planners, contributes expertise to agency initiatives, and supports a positive team environment.
Requirements
- Bachelor's degree.
- At least 5 years of media agency experience in client service, media planning, buying, and reporting roles.
- Strong background in digital and traditional media.
- Understanding of digital ad trafficking processes and platforms, including CM360 and IAS.
- Analytical ability to distill data into actionable insights.
- Ability to collaborate and communicate with clients to strengthen relationships.
- Proven accountability in managing multiple team members.
- Ability to create solutions and proactively resolve issues.
- Ability to meet deadlines and prioritize tasks.
- Polished presentation skills and excellent written communication skills, including the ability to convey complex strategies concisely.
- Strong interpersonal, leadership, supervisory, and organizational skills.
- Ability to work independently and as part of a team with a positive attitude.
- Curiosity and desire to learn, including keeping up with changes in the media landscape.
- Adaptability to different workstyles and willingness to contribute to Quigley-Simpson's culture.
Nice To Haves
- Prior exposure to media-planning processes or resources such as comScore, Prisma/Media Ocean, MRI Catalyst, Commspoint, or Tableau.
- Prior exposure to media-planning processes or resources such as CM360, comScore, Prisma/Media Ocean, MRI Catalyst, Commspoint, Media Radar, or Google Ads.
Responsibilities
- Own end-to-end planning, from data-informed strategy development and budget allocation through activation and optimization, tying decisions to measurable client outcomes.
- Own client relationships; independently lead meetings, present recommendations, manage feedback, and proactively resolve challenges.
- Work with multiple clients across enterprise-sized organizations.
- Lead cross-channel campaign strategies and recommendations grounded in data, audience insight, and campaign goals.
- Lead Activation, Analytics, and Ad Ops teams cross-functionally, ensuring agreed timelines and deliverables are met.
- Coordinate with internal and external teams to ensure high-quality thinking, measurement, and reporting are applied to campaign KPIs.
- Initiate and review reports, trends, and results, interpreting data to provide proactive strategic recommendations and next steps.
- Maintain financial accountability through oversight of media budgets, pacing, forecasting, reconciliations, and strategic reallocations.
- Oversee campaign execution, including launch readiness and trafficking dependencies, and ensure campaigns execute accurately and on schedule.
- Manage, mentor, and guide Media Planners and Associate Media Planners, supporting their professional growth and development.
- Participate in Professional Growth Development Initiatives, such as POVs, white papers, and committees, and share expertise with the agency.
- Model a positive attitude and help foster a healthy team environment.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
