Associate Marketing Production Manager
About The Position
The Marketing Production team supports Ancestry's direct-to-consumer engagement channels by turning marketing strategy into lifecycle campaigns. This role is an execution hub within the CRM team, focusing on audience segmentation, campaign builds, technical troubleshooting, and accurate deployment across complex email journeys. The Associate Marketing Production Manager works in a fast-paced environment and collaborates with LCM managers, strategy teams, data teams, analytics, creative teams, and developers to deliver personalized campaigns to a global audience. The role builds, tests, personalizes, and deploys lifecycle email campaigns, automated programs, and transactional emails using Braze. It also manages audience segmentation, performs end-to-end quality assurance, and troubleshoots technical campaign issues involving code, layout rendering, and audience filters.
Requirements
- At least 2 years of hands-on experience in email marketing, lifecycle operations, or campaign execution.
- Hands-on proficiency with Braze, including Canvas, segment extensions, and Liquid scripting.
- Practical experience with HTML, CSS, and dynamic personalization logic.
- Exceptional attention to detail, project management skills, and cross-functional coordination skills.
- Strong problem-solving abilities and experience testing and troubleshooting campaign code, rendering, and audience targeting rules.
Responsibilities
- Build, test, dynamically personalize, and deploy complex lifecycle email campaigns, automated programs, and transactional emails using Braze.
- Manage audience segmentation using Liquid logic, Braze segmentation tools, and custom query building to target high-value customer cohorts.
- Perform end-to-end QA testing of template rendering, responsive design, dynamic personalization, links, and deliverability across clients using Litmus or similar testing tools.
- Troubleshoot technical campaign challenges, including dynamic code logic, HTML/CSS layout rendering, JSON, and audience filters.
- Collaborate with CRM leads, creative teams, and developers to ensure marketing initiatives are delivered on time and accurately.
Benefits
- Bonus eligibility
- Equity
- Comprehensive benefits, including health, dental, and vision
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
