Associate Marketing Manager, Fever Tree

Molson Coors•Chicago, IL

3d•$94,000 - $123,400•Hybrid

About The Position

The Associate Marketing Manager for Fever-Tree will help build a category-leading premium mixer brand and support a strategic growth priority for Molson Coors. As part of the Associate Marketing Manager Rotational Program, the role offers broad marketing experience and career development. Based in Chicago, Illinois, the position is part of the Americas Marketing team, reports to the Senior Marketing Manager, Fever-Tree, and partners with Non-Alc stakeholders and teams across Sales, Innovation, Field Marketing, Shopper Marketing, Enablement, and Global Marketing. The role executes key marketing programs and marquee partnerships to increase consumer engagement and accelerate Fever-Tree’s growth. The manager helps bring brand strategy to life, ensuring marketing programs and messaging align with brand positioning from development through execution, while responding to competitor and market changes. Responsibilities span marketing communications and creative development, brand strategy and consumer insights, business performance analysis, budget management, commercial tools, and inventory and volume forecasting.

Requirements

At least 3 years of brand marketing experience.
Demonstrated experience in a relevant field, such as marketing, advertising, or business management.
Strong problem-solving ability and exceptional project management skills.
Initiative to drive projects forward and accountability for owning responsibilities.
Ability to collaborate successfully with empathy.
Strategic thinking that balances a big-picture perspective with effective execution.
Strong communication skills and the ability to connect clearly and persuasively with different audiences.
Intellectual curiosity and creativity, with a passion for brand building.
Passion for the beer and beverage industry.

Nice To Haves

Brand marketing experience in consumer packaged goods or alcoholic beverages.
Experience in consumer-packaged goods, beverage, or alcohol.

Responsibilities

Develop and execute national through-the-line marketing programs and advertising campaigns.
Manage the creative development process with internal stakeholders and external agencies.
Support day-to-day social and influencer programming, including content planning and performance analysis.
Help manage external partnerships and marquee sponsorships, coordinating with agency and property partners to activate Fever-Tree at culturally significant events.
Collaborate with Media, Shopper, Partners, Precision Marketing, and Data teams to develop campaigns and analyze performance.
Work with Field Marketing and regional sales stakeholders to support retail performance and sampling in key markets.
Assist with brand strategy and marketing plans, including contributions to annual planning.
Collaborate with the Insights team to analyze brand, creative, and consumer performance and identify opportunities.
Work with Innovation and R&D to develop limited-time offerings, including packaging when applicable.
Use internal and external business and retail analytics tools to assess performance, develop insights, and prepare monthly business performance reports.
Manage the brand budget, including purchase order and invoice processing, tracking, and forecasting.
Work with Finance to maintain budget and expenditure accuracy and meet financial expectations.
Collaborate with Sales Operations to develop product sell stories, retail tools, and distributor engagement tactics.
Partner with Supply and Demand Planning teams to manage inventories and business volume forecasts.

Benefits

Competitive base salary and incentive plans.
Parental leave.
Health, dental, and vision coverage.
Retirement plan options with an employer match.
Paid time off, including 15 vacation days, 10 paid holidays, 4 personal floating holidays, and 64 hours of sick time.
Wellness Program.
Employee Assistance Program (EAP).
First Choice Learning career development opportunities.
Business Resource Groups offering volunteer opportunities, leadership experience, and networking.
Access to brand clothing and swag, events, and free beer and beverages.
Community giving and volunteer opportunities.