Associate Marketing Manager

Trinchero Family Estates•Napa, CA

18h•Hybrid

About The Position

Building Brands Consumers Know & Creating Experiences They Remember Great brands take shape when smart strategies meet strong execution, day in and day out. At Trinchero Family Wine & Spirits, marketing is more than creating campaigns. We help shape some of the most recognized and beloved wine brands in America, from category leaders like Sutter Home to premium growth brands like SEAGLASS. As an Associate Marketing Manager, you'll play a hands-on role in helping these brands grow, connecting consumer insights to strategy, and bringing ideas to life in the marketplace. This is a unique opportunity to gain experience across every aspect of brand marketing, including strategy, innovation, integrated campaigns, consumer insights, forecasting, and execution. One day you may be analyzing market and cultural trends and helping shape annual brand plans. The next, you could be supporting national marketing programs, developing sales tools, collaborating with agency and cross-functional partners, or helping launch the next big idea. Most importantly, your work won't stay in a spreadsheet or PowerPoint presentation. You'll see it come to life in stores, customer presentations, consumer campaigns, and business results you can be proud of.

Requirements

Bachelor's degree required; Business, Marketing, or a related field preferred.
One to two years of relevant brand marketing experience within the alcohol beverage industry, CPG, or another industry requiring similar brand-building, analytical, and project-management capabilities.
Strong written and verbal communication skills, with the ability to build productive relationships across functions and levels of the organization.
Strong presentation-building and storytelling skills, including the ability to create clear, compelling, and visually engaging presentations using PowerPoint, Canva, and related tools.
Strong presentation delivery skills, including the ability to present to management and cross-functional stakeholders with confidence and clarity.
Strong analytical mindset and sound business judgment, with the ability to translate data and long-term brand vision into actionable recommendations.
Ability to manage multiple priorities in a fast-paced environment, exercise initiative, and prioritize independently with limited direction.
Strong attention to detail, organization, follow-through, and project-management skills.
Collaborative team player with a growth mindset and willingness to support the business during key priorities, including occasional evening and weekend events.
Proficiency with Microsoft Office Suite, including Word, Excel, and PowerPoint.

Nice To Haves

Brand marketing experience within the wine industry is preferred; experience in spirits, beer, ready-to-drink beverages, or broader beverage alcohol is also valued.
Experience using Circana/IRI, Nielsen, Power BI, or related market and business intelligence tools.
Experience supporting integrated campaigns, innovation launches, agency relationships, or customer and distributor-facing marketing programs.

Responsibilities

Support the development of annual brand plans, go-to-market strategies, and frameworks and partnerships that drive growth across distribution tiers.
Support the development and execution of integrated marketing campaigns across digital, social, public relations, experiential, ecommerce, retail media, and in-store channels.
Help bring seasonal, always-on, and tentpole brand moments to life in alignment with brand strategy and creative direction.
Develop strategic and creative presentations, sell-in materials, and tools for sales teams, distributor networks, customers, and other key gatekeepers.
Help ensure marketing materials consistently reflect each brand's voice, personality, creative direction, and visual identity; conduct ongoing channel audits and support asset management.
Audit and coordinate updated content for digital marketing platforms, including brand websites and social media channels.
Continuously research the alcohol beverage industry, CPG, culture, and industries outside beverage alcohol to identify new strategies, consumer behaviors, and growth opportunities.
Support go-to-market plans for new product launches, including positioning and messaging, asset development, sell-in materials, forecasts, and activation plans.
Support the innovation pipeline by researching consumer insights, cultural trends, competitive activity, and emerging category dynamics.
Pull, analyze, and synthesize consumer, category, customer, and competitive data from platforms such as Circana/IRI, Nielsen, and Power BI to inform decision-making.
Continuously monitor brand health indicators and program performance to assess progress against strategic objectives and identify opportunities.
Support business planning, forecasting, budget management, and the development of clear, actionable recommendations.
Support the development and execution of brand campaigns, partnerships, collaborations, events, ecommerce programs, and retail media activations.
Work closely with external agency partners, including creative, social, public relations, and experiential agencies, to manage timelines, deliverables, budgets, and feedback.
Coordinate asset development, legal and regulatory reviews, and internal alignment across Marketing, Sales, Finance, Operations, and other stakeholders.
Track campaign performance and compile clear recaps, learnings, and recommendations to improve future effectiveness.
Manage multiple projects from concept through execution, maintaining strong organization, attention to detail, and accountability against deadlines.
Bring a growth mindset and contribute to a collaborative, solutions-oriented team environment.
Build strong relationships across the organization and support the team during key business periods, events, and priorities.