Associate Marketing Enablement Lead – Marketing Enablement Excellence & Governance

PNC Bank•Pittsburgh, PA

6d•Onsite

About The Position

PNC’s Marketing organization is on a journey to redefine what great marketing looks like and activating it as an innovative growth engine for the business. We are investing in Marketing Enablement to ensure we are building a marketing foundation for scale. We are seeking a highly motivated Associate Marketing Enablement Lead who is passionate about ensuring that Marketing is well-managed by default through effective governance and risk management. At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As an Associate Marketing Enablement Lead on the Marketing Enablement Excellence and Governance team, you will help advance Marketing by strengthening governance, campaign risk mitigation and control effectiveness, and strategic oversight of third parties — while also advancing the accessibility of Marketing assets for PNC’s clients. We are seeking a team member who is energized by the opportunity to build and strengthen Marketing’s governance capabilities and amplify their effectiveness. The ideal candidate combines critical thinking, risk awareness and knowledge of marketing processes with the ability to navigate ambiguity in order to drive outcomes. This team member needs to be highly collaborative and adaptable, and an effective communicator who can build strong partnerships across cross-functional stakeholders including Marketing, Risk, Accessibility, Sourcing, external vendors and the Marketing Leadership Team. You will be based in Pittsburgh, PA. Some responsibilities may be performed remotely, at the manager’s discretion.

Requirements

Bachelor’s degree in Marketing or related field
Excellent project management, analytical and communication skills
Strong attention to detail and commitment to excellence
Ability to assess business processes and identify opportunities for continuous improvement
Ability to navigate ambiguity, prioritize competing demands and drive outcomes
Ability to work independently and collaborate as part of a team
Experience supporting marketing campaign execution and control-related activities preferred
Bachelors
Roles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Nice To Haves

Certifications are often desired.

Responsibilities

Identify, evaluate and implement opportunities to strengthen Marketing governance and ways of working
Execute and support risk management, control ownership and monitoring activities and coordinate with Enterprise Testing Services
Gather, analyze and report on risk and control trends; identify systemic concerns and recommend mitigation strategies
Define, manage and enhance processes enabling the accessibility of Marketing assets
Support and optimize key governance routines, including Marketing Working Group, Marketing policies and procedures, and the Marketing exemption process
Support strategic oversight and onboarding of Marketing third parties and agency partners
Drive awareness of emerging risks through connectivity to Marketing Issues Management
Collaboration across Marketing, Risk, Accessibility, Sourcing, external vendors and other key stakeholders to drive Marketing governance outcomes
Enables coordinated planning, execution, and oversight across defined functional areas to support marketing objectives.
Provides structure, alignment, and direction that allow teams to operate efficiently, consistently, and in compliance with business and risk expectations.
Drives marketing enablement by identifying bottlenecks within marketing workflows and evaluating opportunities to improve processes, tools, and ways of working.
Partners across Marketing to evaluate and improve existing processes and workflows to optimize efficiency, reduce processing time, and support effective execution.
Assesses existing processes using data analysis, metrics, and process modeling to design streamlined workflows that integrate seamlessly into day‑to‑day execution.
Develops deep enablement and operational expertise and a continuous improvement mindset to strengthen planning, program delivery, and adoption of improved ways of working across the organization.
Ensures marketing workflows, governance routines, and tools are executed in alignment with business requirements, quality standards, PNC’s risk appetite, governance expectations, and enterprise risk management framework.
Acts as a subject matter expert and escalation point for operational issues, risk considerations, and cross‑functional coordination, supporting consistent application of controls and accountability.
Participates in planning, coordinating, and scheduling marketing enablement activities across Marketing teams.
Executes and delivers complex marketing initiatives across assigned functional areas with a focus on quality, consistency, efficiency, and risk management.
Independently executes and delivers marketing campaigns and activation activities across multiple channels, including 1:1, physical and sales channels, by applying operational discipline, clear standards, and scalable processes to drive consistent, high‑quality outcomes.
Reinforces a culture of accountability, continuous improvement, and operational excellence to ensure successful execution and delivery of marketing efforts across the full range of activation channels.
Across all functional areas, serves as a knowledgeable resource for cross‑functional coordination, decision support, and continuous improvement initiatives.
Applies deep marketing enablement expertise and a continuous improvement mindset to help marketing teams effectively leverage processes, governance routines, platforms, and tools in support of business outcomes.
Fosters a culture of accountability, collaboration, and learning that enables high‑quality, consistent marketing delivery across strategy, governance, and activation activities.
Supports Business Owners in managing marketing technology platforms and contributes to coordination with Product Owners and Technology partners.
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.