Associate Marketing Enablement Lead

PNC Bank • Pittsburgh, PA

1d • Onsite

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As an Associate Marketing Enablement Lead within PNC's Marketing organization, you will be based in a PNC Marketing Hub Location. In this role, you will build marketing messaging based on defined business requirements using Pega Customer Decision Hub (CDH). You will interact with teams across Product, Marketing, Technology, and our delivery channels to coordinate the successful deployment of new marketing creatives. Responsibilities include: Interpreting business requirements to develop business rule logic within Pega to create targeted marketing campaigns Provide consultation with business partners across Product and Marketing Perform quality control checks on developed logic Coordinate across business and technology teams Manage multiple projects and meet target deadlines Assisting lower level analysts. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Requirements

• Interpreting business requirements to develop business rule logic within Pega to create targeted marketing campaigns
• Provide consultation with business partners across Product and Marketing
• Perform quality control checks on developed logic
• Coordinate across business and technology teams
• Manage multiple projects and meet target deadlines
• Assisting lower level analysts
• Business Process Improvement
• Collaborating
• Decision Making and Critical Thinking
• Effective Communications
• Innovation
• Marketing Function
• Marketing Systems
• Organizational Change Management
• Problem Solving
• University / college degree, with 3+ years of relevant / direct industry experience.
• In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
• Bachelors
• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Nice To Haves

• Experience with customer decisioning software such as Pega Customer Decision Hub (CDH)
• Pega Decisioning Consultant certification
• HTML coding proficiency
• SQL knowledge
• Understanding of a Test/QA/Production environment structure
• Interest in Marketing Technology
• Strong communication and problem solving skills

Responsibilities

• Interpreting business requirements to develop business rule logic within Pega to create targeted marketing campaigns
• Provide consultation with business partners across Product and Marketing
• Perform quality control checks on developed logic
• Coordinate across business and technology teams
• Manage multiple projects and meet target deadlines
• Assisting lower level analysts
• Drives marketing enablement by identifying bottlenecks within marketing workflows and evaluating opportunities to improve processes, tools, and ways of working.
• Partners across Marketing to evaluate and improve existing processes and workflows to optimize efficiency, reduce processing time, and support effective execution.
• Assesses existing processes using data analysis, metrics, and process modeling to design streamlined workflows that integrate seamlessly into day‑to‑day execution.
• Develops deep enablement and operational expertise and a continuous improvement mindset to strengthen planning, program delivery, and adoption of improved ways of working across the organization.
• Ensures marketing workflows, governance routines, and tools are executed in alignment with business requirements, quality standards, PNC’s risk appetite, governance expectations, and enterprise risk management framework.
• Acts as a subject matter expert and escalation point for operational issues, risk considerations, and cross‑functional coordination, supporting consistent application of controls and accountability.
• Participates in planning, coordinating, and scheduling marketing enablement activities across Marketing teams.
• Executes and delivers complex marketing initiatives across assigned functional areas with a focus on quality, consistency, efficiency, and risk management.
• Independently executes and delivers marketing campaigns and activation activities across multiple channels, including 1:1, physical and sales channels, by applying operational discipline, clear standards, and scalable processes to drive consistent, high‑quality outcomes.
• Reinforces a culture of accountability, continuous improvement, and operational excellence to ensure successful execution and delivery of marketing efforts across the full range of activation channels.
• Across all functional areas, serves as a knowledgeable resource for cross‑functional coordination, decision support, and continuous improvement initiatives.
• Applies deep marketing enablement expertise and a continuous improvement mindset to help marketing teams effectively leverage processes, governance routines, platforms, and tools in support of business outcomes.
• Fosters a culture of accountability, collaboration, and learning that enables high‑quality, consistent marketing delivery across strategy, governance, and activation activities.
• Supports Business Owners in managing marketing technology platforms and contributes to coordination with Product Owners and Technology partners.

Benefits

• medical/prescription drug coverage (with a Health Savings Account feature)
• dental and vision options
• employee and spouse/child life insurance
• short and long-term disability protection
• 401(k) with PNC match
• pension and stock purchase plans
• dependent care reimbursement account
• back-up child/elder care
• adoption, surrogacy, and doula reimbursement
• educational assistance, including select programs fully paid
• a robust wellness program with financial incentives
• maternity and/or parental leave
• up to 11 paid holidays each year
• 9 occasional absence days each year, unless otherwise required by law
• between 15 to 25 vacation days each year, depending on career level; and years of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level