Marketing Enablement Lead- Marketing Audience Activation

PNC•Pittsburgh, PA

1d•$91,000 - $185,900•Onsite

About The Position

The Marketing Enablement Lead serves as a key liaison between Line of Business (LOB) Growth Marketing, Operations Excellence (Ops Ex), Customer Information Management (CIM) Technology, and Product Owners (POs). This role is responsible for translating complex audience targeting needs into scalable data solutions and business technical designs, ensuring marketing initiatives are executed accurately, efficiently, and on schedule. The successful candidate will provide strategic consultation on audience development, data requirements, and delivery planning while driving alignment across business and technology partners to support effective marketing campaigns and customer engagement strategies. Enables coordinated planning, execution, and oversight across one or more functional areas to support enterprise marketing objectives. Functional scope may span strategy, planning, and change enablement; governance, risk, and control management; and channel activation. Provides structure, alignment, and direction that allow teams to operate efficiently, consistently, and in compliance with business and risk expectations. Drives marketing enablement by identifying bottlenecks within marketing workflows and evaluating opportunities to improve processes, tools, and ways of working. Partners across Marketing to evaluate and improve existing processes and workflows to optimize efficiency, reduce processing time, and support effective execution. Assesses existing processes using data analysis, metrics, and process modeling to design streamlined workflows that integrate seamlessly into day‑to‑day execution. Applies deep enablement and operational expertise and a continuous improvement mindset to strengthen planning, program delivery, and adoption of improved ways of working across the organization. Ensures marketing workflows, governance routines, and tools are executed in alignment with business requirements, quality standards, PNC’s risk appetite, governance expectations, and enterprise risk management framework. Acts as a subject matter expert and escalation point for operational issues, risk considerations, and cross‑functional coordination, supporting consistent application of controls and accountability. Responsible for planning, coordinating, and scheduling marketing enablement activities across Marketing teams. Executes and delivers complex marketing initiatives across assigned functional areas with a focus on quality, consistency, efficiency, and risk management. Leads the execution and delivery of marketing campaigns and activation activities across multiple channels, including 1:1, physical and sales channels, by applying operational discipline, clear standards, and scalable processes to drive consistent, high‑quality outcomes. Embeds a culture of accountability, continuous improvement, and operational excellence to ensure successful execution and delivery of marketing efforts across the full range of activation channels. Across all functional areas, serves as a trusted marketing enablement subject matter expert and escalation point for cross‑functional coordination, decision support, and continuous improvement initiatives. Applies deep marketing enablement expertise and a continuous improvement mindset to help marketing teams effectively leverage processes, governance routines, platforms, and tools in support of business outcomes. Fosters a culture of accountability, collaboration, and learning that enables high‑quality, consistent marketing delivery across strategy, governance, and activation activities. When designated as a Business Owner for one or more marketing technology platforms, serves as the primary business accountable for platform strategy, activation, governance, and ongoing risk oversight. Partners with Product Owners, Technology teams, and vendor partners to ensure platforms deliver sustained business value and support operational objectives. At PNC employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Requirements

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience.
Specific certifications are often required.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Business Process Improvement
Collaborating
Decision Making and Critical Thinking
Effective Communications
Innovation
Marketing Function
Marketing Systems
Organizational Change Management
Problem Solving

Responsibilities

Partner with Growth Marketing and Ops Ex teams to understand complex audience targeting requirements and campaign objectives.
Establish clear delivery timelines, recommend key milestones, and provide guidance on audience readiness to support successful marketing treatment execution.
Serve as a trusted advisor to business stakeholders, ensuring alignment between marketing goals, operational capabilities, and data availability.
Consult with business partners to gather, evaluate, and document audience business requirements.
Translate business needs into clear, actionable technical requirements for CIM Technology teams and Product Owners.
Develop and support business technical designs for audience creation across customer lists and CIM platforms.
Ensure audience solutions support accurate targeting, execution, compliance, and performance measurement.
Coordinate intake, prioritization, and management of new CIM data requests.
Facilitate collaboration among business, technology, and data teams to evaluate and deliver new data capabilities.
Maintain clear documentation, requirements traceability, and stakeholder communications throughout the request lifecycle.
Monitor progress and drive timely delivery of data enhancements that support marketing and audience needs.
Act as a central point of coordination between marketing, operations, product, and technology teams.
Identify risks, dependencies, and potential impacts to campaign execution and proactively recommend solutions.
Support continuous improvement efforts related to audience creation processes, data utilization, and campaign delivery.
Drives marketing enablement by identifying bottlenecks within marketing workflows and evaluating opportunities to improve processes, tools, and ways of working.
Partners across Marketing to evaluate and improve existing processes and workflows to optimize efficiency, reduce processing time, and support effective execution.
Assesses existing processes using data analysis, metrics, and process modeling to design streamlined workflows that integrate seamlessly into day‑to‑day execution.
Applies deep enablement and operational expertise and a continuous improvement mindset to strengthen planning, program delivery, and adoption of improved ways of working across the organization.
Ensures marketing workflows, governance routines, and tools are executed in alignment with business requirements, quality standards, PNC’s risk appetite, governance expectations, and enterprise risk management framework.
Acts as a subject matter expert and escalation point for operational issues, risk considerations, and cross‑functional coordination, supporting consistent application of controls and accountability.
Responsible for planning, coordinating, and scheduling marketing enablement activities across Marketing teams.
Executes and delivers complex marketing initiatives across assigned functional areas with a focus on quality, consistency, efficiency, and risk management.
Leads the execution and delivery of marketing campaigns and activation activities across multiple channels, including 1:1, physical and sales channels, by applying operational discipline, clear standards, and scalable processes to drive consistent, high‑quality outcomes.
Embeds a culture of accountability, continuous improvement, and operational excellence to ensure successful execution and delivery of marketing efforts across the full range of activation channels.
Serves as a trusted marketing enablement subject matter expert and escalation point for cross‑functional coordination, decision support, and continuous improvement initiatives.
Applies deep marketing enablement expertise and a continuous improvement mindset to help marketing teams effectively leverage processes, governance routines, platforms, and tools in support of business outcomes.
Fosters a culture of accountability, collaboration, and learning that enables high‑quality, consistent marketing delivery across strategy, governance, and activation activities.
When designated as a Business Owner for one or more marketing technology platforms, serves as the primary business accountable for platform strategy, activation, governance, and ongoing risk oversight.
Partners with Product Owners, Technology teams, and vendor partners to ensure platforms deliver sustained business value and support operational objectives.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service