Area Activation Marketing Specialist

3M•Maplewood, MN

4d•$145,676 - $178,049•Onsite

About The Position

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career. The Impact You’ll Make in this Role As an Area Activation Marketing Specialist in the Building Protection Solutions business, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by: Manage the customer education tactics for architects, contractors and channel partners. Act as the marketing point person for the architect persona by managing insights, marketing analysis, strategy development, and tactical implementation for this key demographic. Lead asset management to ensure sales enablement and digital tactics have up to date, customer centric, and engaging marketing and technical collateral. Manage association engagement to ensure consistent 3M brand in the construction segment. Support other activation marketing projects and programs as needed.

Requirements

Bachelor’s degree or higher (completed and verified prior to start)
Five (5) years of marketing or marketing communications experience in a private, public, government or military environment
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Nice To Haves

Master’s of Business Administration degree from an accredited institution
Seven (7) years of marketing or marketing communications experience in a private, public, government or military environment
Experience working at a complex matrixed corporation
Skills include project management, program management, insights research and analysis, content development, video production, graphic design, and technical writing.
Experience working in the architect or construction segments.

Responsibilities

Manage the customer education tactics for architects, contractors and channel partners.
Act as the marketing point person for the architect persona by managing insights, marketing analysis, strategy development, and tactical implementation for this key demographic.
Lead asset management to ensure sales enablement and digital tactics have up to date, customer centric, and engaging marketing and technical collateral.
Manage association engagement to ensure consistent 3M brand in the construction segment.
Support other activation marketing projects and programs as needed.
Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.
Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.