Marketing Specialist - Consumer Marketing Digital Activation

U.S. Bank • Minneapolis, MN

4d • $92,820 - $109,200 • Hybrid

About The Position

This role is responsible for marketing campaigns focused on digital platforms and solutions to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize campaigns as necessary. Uses segment specific marketing strategies and media to launch marketing programs in collaboration with design, product, and activation teams. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.
Working closely with business line partners, the specialist will leverage data and analytics to deliver marketing across channels including email, online, mobile, branches, social media, and other channels. Coordinates with marketing channel partners to develop channel specific content and testing plans. They will develop campaign themes and creative assets across channels. They will work with our analytics partners to track key performance indicators to ensure marketing strategies are yielding positive return on investment and to optimize strategies, tactics and content as necessary.
The right candidate will be adaptable and able to learn systems and compliance requirements that can change on a frequent basis. Candidates should have a proven ability to thrive in a complex, fast-paced environment and adapt to the always changing financial market environment.

Requirements

• Bachelor's degree, or equivalent work experience
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
• Adaptable and able to learn systems and compliance requirements that can change on a frequent basis.
• Proven ability to thrive in a complex, fast-paced environment and adapt to the always changing financial market environment.

Nice To Haves

• Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant
• Proven ability to manage multiple projects and assignments that are completed on time and on budget
• Ability to collaborate with research teams and leaders to adapt strategies based on research findings and campaign results
• Self-motivated with the ability to work independently while taking direction as needed
• Adaptable and comfortable shifting priorities based on business needs
• Strong organizational, interpersonal and team building skills
• Excellent written and oral communication skills, including presentation skills
• Proficiency with Microsoft Office Suite, including PowerPoint, Word, Excel, and Teams
• Experience working with Adobe Workfront
• MBA or equivalent markers of high achievement are a plus

Responsibilities

• Develop and execute marketing campaigns focused on digital platforms and solutions.
• Deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement.
• Identify and communicate key performance indicators to ensure marketing strategies yield positive return on investment.
• Modify and optimize campaigns as necessary.
• Use segment-specific marketing strategies and media to launch marketing programs in collaboration with design, product, and activation teams.
• Collaborate with internal partners to ensure marketing programs comply with all laws, regulations, and bank policies.
• Leverage data and analytics to deliver marketing across channels including email, online, mobile, branches, social media, and other channels.
• Coordinate with marketing channel partners to develop channel-specific content and testing plans.
• Develop campaign themes and creative assets across channels.
• Track key performance indicators with analytics partners to ensure marketing strategies yield positive return on investment and to optimize strategies, tactics, and content as necessary.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level